Wind Technology Case

• Global projections indicate a long-term market potential of nearly 250,000 MW of offshore wind based on a

With no doubt in mind the wind power plants are safer than most power providing resources. Providing clean energy for the human race and having a positive influence on climate change, the wind power industry is on a rise. With help from the government and with companies becoming more prominent on efficient energy, we could see an even bigger demand for wind power. Environmentally, the wind farms are one of the safest because of the low carbon and emission levels. Continuing are efforts to a safer future, the world is looking into wind farms more and more to help generate enough energy for the human

((Businesses that are considering to join the wind energy generation market would benefit from the information for many reasons; a company can find out what types of government-backed funding and research are available for wind energy businesses. Also, the said businesses can plan out location-specific business venues by accessing the industry overview and outlook provided on the website, namely the Wind Map.

A total of 350 wind turbine units has been delivered to BP projects that when in operation will have a combined power generation of 560 MW

With the difficulty’s wind power companies are having inland, there is a big push to go offshore, and the great lakes seem to have every component for a successful wind farm. (Lots

Wind power supports 73,000 well-paying jobs across all 50 states. Nearly 20,000 American workers at over 500 factories across 43 states now build wind turbine parts and materials. The DOE’s Wind Vision report says growing wind energy to supply 20 percent of U.S. electricity by 2030 could support 380,000 jobs.”

Vectren Corporation, made up of 28 senior executives, represent operating units from managers to frontline employees. The SWOT analysis reveals Vectren’s strengths as a diversified customer base, servicing “residential, industrial, commercial, and other contract customers” (Marketline, 2013, para. 1, SWOT section).Vectren’s core business supplies natural gas to customers in Indiana and Ohio. Vectren’s strong storage infrastructure provides a competitive advantage, enabling efficient operations.

The cause for this great rate of growth in wind power is contributed to tax incentives and state laws mandating renewable energy research. The nation 's total Wind power production is relatively low but some states like Iowa are investing in it heavily. Wind power produces 4.7 percent of the United States electrical energy and makes up over thirty percent of Iowa 's energy (American Wind Energy Association). Wind energy is gaining a lot of traction in northern states but almost does not exist in the southern states. When it comes to reliability wind energy is inferior to Hydropower. In order for a wind turbine to work wind speeds need to be around 8-55 mph and they are only efficient at wind speeds above 30 mph, anything below that minimal (National Wind Watch). This makes wind turbines less reliable because the wind can vary wildly throughout a day. Wind power also comes with some environmental impacts too. Wind Turbines kill tens of thousands of birds a year do to Turbines essentially being giant metal fans (Hosansky). Bats are especially affected because they rely on echolocation to see and giant moving blades confuse them into running into the blades.

Which segment should Wind Technology pursue? _____________________________ What percent of this segment do they need to capture? _____________

We are facing an energy crisis on Earth. Burning fossil fuels are harming the atmosphere; this global warming and affects produces chemicals that hurt our body. People are starting to think about using alternative energy. Wind power would be our first choice, because it’s clean, inexhaustible and renewable. Today, wind power is mainly used in Europe. We believed wind power would be the main source of alternative energy for world use.

The topic of this literature review is wind power and hydropower. The purpose is discovering how wind power and hydropower influences the world and our lives.“Environmental science is the study of the interaction of the living and nonliving components of the environment with special emphasis on the impact of humans on these components. (Hartwick, What is Environmental Science?)

Wind power is a clean and renewable energy that, while at times unreliable, has very low upkeep cost and is growing at a rapid rate. While there is currently enough wind power to provide many times our current energy need, it is unfeasible in reality. Wind power utilizes the kinetic energy of air and uses it to power a generator to produce electricity. Even though dependence on wind power is impossible, it still can provide a strong, clean, quantity of power to supplement current energy production.

Industry Competitive Rivalry. Within the wind power energy market in the U.K, Siemens does not enjoy a monopoly because of the presence of 29 rival corporations and competitors such as Hainsford Energy, B9 Energy and E.on U.K. Most of the competitors Siemen’s has who have managed to create a strong rivalry outsource components from smaller and partner companies. However, Siemens has managed to counter the threats faced by rivals in its industry by creating its factories to mass produce components exclusively in order to lower the price of its goods. Additionally, Siemens has also ventured into the wind installation business to lower the cost of switching to wind energy for its

| ST Strategies: * Make innovations for being over the potential competitors. * Use their financial position for acquire new technology.

Delivering enhanced value chain in wind energy markets: Suzlon's business model has evolved to an "integrated solutions" package for wind energy projects. Suzlon's key activities include: (a) designing, developing and manufacturing WTGs; (b) wind resource mapping; (c) identifying suitable