wind technology case Essay

1277 Words6 Pages
Question 1
The issue here is should Wind Technology compete in the HVPS market?
Based on the estimated “attainable” market potential of ______________________, a one-half (0.5 percent) market share would correspond to ___________________$ sale? After subtracting production costs, what is the approximate profit available? _____________________ $
Based on this profit figure is it sufficient to offset the risk of entering a new market?

List the relative advantages and disadvantages of entering the HVPS market.

Advantages :
The firm could reap incremental revenues, with very little addition to fied costs.

Disadvantages :
2

Question 2
General Issue: which segments should the company target? How should the company and its
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_____________________ $
Based on this profit figure is it sufficient to offset the risk of entering a new market?

List the relative advantages and disadvantages of entering the HVPS market.

Advantages :
The firm could reap incremental revenues, with very little addition to fied costs.

Disadvantages :
2

Question 2
General Issue: which segments should the company target? How should the company and its products be positioned?
Keep in mind that the level of customization and system integration should be the primary basis for segmenting the market and selecting a target. Construct a matrix and answer the following two questions. Keep in mind that high level of customization and integration would be costly.
Which segment should Wind Technology pursue? _____________________________ What percent of this segment do they need to capture? _____________

Question No 3
Discuss what the positioning should be and why?

Question 1
The issue here is should Wind Technology compete in the HVPS market?
Based on the estimated “attainable” market potential of ______________________, a one-half (0.5 percent) market share would correspond to ___________________$ sale? After subtracting production costs, what is the approximate profit available? _____________________ $
Based on this profit figure is it sufficient to offset the risk of entering a new market?

List the relative advantages and disadvantages of entering the HVPS market.
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