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Woolworth's Values: Quality And Style Of Woolworths

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7. In accordance to the Woolworths 2013 annual integrated report, their values are: Quality and style “When we deliver the best we stay focused, adopt a professional approach and demonstrate awareness of market trends”
Woolworths strive for quality can be evidently seen in their improved and strong sourcing/supply chain. They have applied a professional approach by making use of professional strict procedures and a Code of business principles (p84) to assess and select their suppliers which demands from them a degree of workmanship to deliver quality.
This sourcing, as stated by the CEO in his report, has been a major player in the increase of 12.3% in sales of clothing and general merchandise (p57). The report has also pointed …show more content…

This can be supported by their ability to keep with customer preferences, with developments in their new brands, RE and studio W, which help Woolworth’s stay modern and attract younger black consumers (p57). In keeping with style through market awareness, Woolworth’s also constantly change their merchandise cycle (p36) and have diversified themselves through their new acquisition of Witchery Trenery (p88) which sees them broadening their offerings and designs to keep up with the volatile fashion …show more content…

The Woolworths Code of Business Principles binds all of Woolworths’s suppliers and service providers, regardless of their location and regularly assess against it.
Animal Welfare
In order to ensure that Woolworths’ suppliers treat the animals in their supply chain in the most humane way possible, Woolworths have now started a programme, working closely with their supply base and experts in this field, including Conservation International South Africa, the Endangered Wildlife Trust (EWT), Landmark Foundation, Cape Leopard Trust and Cheetah Outreach, which will ultimately see all Woolworths products produced on farms that do not use gin traps, poisons or pack hunting with dogs, or any other indiscriminate method of predator management.
Woolworths also continues to offer South African consumers a wide range of free range and certified organic products, making it easy for shoppers to lead a more comprehensive organic lifestyle, often with little premium.

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