Write a 1,400- to 1,750-Word Paper in Which You Describe the Elements of the Marketing Mix (Product, Place, Price, and Promotion). in Addition, Select an Organization with Which You Are Familiar and Describe How Each

Within the coffee industry Starbucks Corporations has grown from a small shop to a leading coffee distributor, proving to have financial strength and determination to continue growth. With the weakening economy the continued success of Starbucks

Attention Getter: In 2012 Starbucks made over $13.29 billion dollars. With that amount of money you could buy eight billion, eight hundred and sixty million of their cake pops. Though that seems like enough cake pops to satisfy anyones appitite I highly doubt that most of us have thirteen billion dollars to spend.

Starbucks also launched an I-phone mobile payment application. With this application, the customers would be able to have an access of their favourite Starbucks card application. The use of technology will help the enterprise to break through the various distribution channels & be a step ahead of its immediate competitors.

Starbucks is known for their Frappuccino’s; unfortunately they are on a downward spiral in sales due to competitors such as McDonalds. In 2008 Starbucks admits to its losses due to their competitors. “Company executives now freely admit that such thinking is largely to blame for the woes that led to Tuesday’s announcement that Starbucks will close 600 U.S. stores and eliminate thousands of jobs. The coffee giant’s missteps have come at a spectacularly bad time, hitting as the economic slump deepens and consumers are seeing their discretionary spending eaten up by rising gas prices and grocery bills (Linn).”

In the United States specialty coffee sales have reached the multibillion dollar level and are increasing on an annual basis. (Coffee Universe, 2011). This is one of the reasons why there is such a great market for coffee houses, coffee baristas, coffee mugs, coffee makers, and coffee companies like Starbucks.

Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are

By late 2002 Starbucks had dominated the specialty coffee industry in America. The company was experiencing its eleventh year of 5% or higher store sales growth, serving 20 million customers in over 5000 stores around the world. Even more remarkable is the success the company achieved without the use of mass marketing.

All of this gives me confidence that Starbucks—unlike many other retailers—has what it takes to endure as a vital part of the fabric of every community and neighborhood where we do business. In fiscal 2008, we invested in the Starbucks Experience and what we know our customers are looking for when they visit our stores. We put a significant emphasis on coffee—starting with the launch of Pike Place™ Roast, our new everyday brewed coffee. This emphasis included the introduction of the ™ Starbucks Mastrena, our new, lower-profile espresso machines, and the purchase of the company that

Today, Starbucks owns many other kinds of products except coffee, such as tea, coffee ice cream and other desserts. Besides, Starbucks begins to offer online service so that customers can book on the internet. With more and more people prefer to drink coffee. In addition, some retail stores of Starbucks sell CDs to customers to improve profits. With more and more people begin to know coffee culture, Starbucks is developing rapidly. In February 2014,

Starbucks as transforming coffee into a ‘Lifestyle’ and the simple act of buying coffee into an event, consequently they have built a strong community of loyal customers willing to pay premium prices.

Starbuck has revamped the traditional customer loyalty program by including gamification elements. For every dollar spent in a store, a Starbucks customers receives two stars and as they collect more stars, they receive rewards like; free coffee refills, free-birthday rewards, monthly double-star days and special rewards for every 125 stars collected. This is however, complimented by special programs on days like Valentine's Day, where customers can send a Starbucks Card eGift to one another via their smartphones! The Starbucks scheme is a fun filled and interactive version of the normal rewards program.

Starbucks always provide the discount for the customer to increase the opportunity to purchase in Starbucks again. For example, the buy one get one free discounts, the 50%off discount coupon. Also, Starbucks have the Facebook page and their own website to update their new information and the connection with the customer. Apart from this, Starbucks also set up the suggestion box in the retail store. Customer can share their opinion to them easily. The loyal customer can join the member in the Starbucks also. After they join the member, they will received the Starbucks card, they can use it like credit card, they will start earn stars and rewards each purchase. Customer can get the reward after earn a certain star, like discount or free coffee will be

Starbucks extends their coffee experience to everyone: kids, teenagers and adults. Part of their success comes from their ability to create new products that fit the culture of the country. In Japan, for instance, Starbucks launched green tea lattes, which later became popular in other countries (Allison). Starbucks is well established in countries like Canada, Japan, and the United Kingdom. In the US alone, Starbucks sells 4 million cups of coffee per day (Horovitz). Their products and services have transformed the way customers view coffee. Changing the way customers order, Starbucks makes it very chic to purchase custom drinks. Starbucks is like no other coffee shop: the dimmed lights

With over 23,000 shops and more than $16 billion in revenue, Starbucks continues to grow and keep up with the trends. Brilliant marketing and putting the community first has allowed Starbucks to stay profitable in a competitive market.

The most obvious advantage of the card to Starbucks is the guaranteed income. Once people load money on the card it can only be spent at a Starbucks location. It also makes tracking customer purchasing habits and preferences readily available. Then there is the case of the forgotten or lost cards that never get used that equate to pure profit. One last advantage is that with the card they have also created a secondary market for sales by placing the cards in stores like Giant Eagle where people that wouldn’t come into the stores can buy the cards as a gift.