Online food marketing expansion and success patterns: Special case of YemekSepeti (Food Basket)
Author: Berk BÜLBÜL Markgräflerstrasse 34 4057 Basel berk.bulbul@unifr.ch
Supervisor: Luis Teran Date: 08. May. 2011
Summary: YemekSepeti is a firm, which based its activities in online food ordering system active in three countries namely; Turkey, Russia and United Arab Emirates. In this paper it will be seen how they created value for their customer base to expand their capacity and how they internationally prolonged. In the study it will also be seen the special features which YemekSepeti came up with.
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Other type of business model would be the so-called “Independent”. It is stated that Independent online food ordering firms offer two choices, the first one being a software service provided by software companies tailor made for certain restaurants, the second choice would be a service provider setting up its own business like in the case of Yemeksepeti (food basket) get into contractual agreements with restaurants in certain regions. There is also another type of online ordering which is not much a concern of this paper stated as Food Cooperatives which enables potential customers to place orders for local products and after ordering consumers are obliged to go and pick up their product from the specified location. (McDonalds Dominos Papa John`s 2011)
3. Ordering Through YemekSepeti
Although in the paper the procedure of ordering would be seen in separate and detailed parts this image provided above is rather usefull to give a first flash of the whole value-chain created by Yemeksepeti. The first step starts with the restaurant applying to Yemeksepeti for getting enrolled to their
website (althought at the starting of the web-site it was the otherway around). Then as a second step restaurant supplies yemeksepeti with the necessary information and menus etc.. As mentioned quality is a great issue for Yemeksepeti, the step involves the quality check of the restaurant, when
The products/services offered are a large supermarket, a wide range of food and non-food e.g. cd/video, books, pharmaceuticals, a cook shop, food includes:- bakery, meat, fish produce, dairy, frozen foods, tinned/packets, also a customer restaurant and a petrol station.
Most small businesses require some outside funding. Not many entrepreneurs have enough personal capital to open and maintain funding for a business. To attract investors and attain partnerships, a business owner should consider a business model necessary. This paper will compare two restaurant businesses, identify the business model and forms of ownership for each business by completing a Comparison of Business matrix, describe benefits by building a sustainable competitive advantage, and giving advantages and disadvantages of each business
In 2011 AlOthaim market started a new department named electronics which highly increased the profit of the market and the growth rate reached 180% compared with 2010. Furthermore, costumers need have been covered and satisfied after launching the non-food section, which include toys, clothes, luggage and kitchenware. Along with pleasing costumers need and give them variety of options they started importing merchandise from U.A.E, Egypt, Brazil etc. Nowadays, internet has a huge impact on the market, which means that people prefer to use it to cover some of their needs. Thus, AlOthaim markets produced a website and an app to make it easier for costumers to purchase
Then they will prepare the food ready to cook it and will store the prepared ingredients safely at the correct temperature. They will then wait for the person at the end of the chain – the consumer – to come to the restaurant to cook it for them. This is good for the producer because money will track back to them through the restaurant gaining the money from selling the meals. The money goes into the restaurant from customers pockets, and then the restaurant will use a portion of this money to re-purchase some supplies from the producer. This is when a good working relationship will develop between them as they will gain more sales and earn more money back.
A1. E-Commerce Solutions. Spice King houses its menu as well as a shopping cart for gathering orders. Payments are taken online through a company called Eat24. When clicking on checkout from Spice King’s site, customers are routed to Eat24’s secure site where they simply enter their payment information. Payments can be made via several payment types, including cash at delivery. Eat24 secures private payment information encrypting it with a SSL certificate. Eat 24 acts as a local restaurant directory of sorts. It boasts a pool of thousands of vendors who have delivery, pick-up, and catering. Customers enter their location information and it shows restaurants in that city. From there you can enter more advanced search
There are many key aspects to owning and operating a successful restaurant in a competitive market with little or no room for error. A restaurant’s
The last external innovation of Kudler Fine Foods from other organizations is catering the organization provides (Apollo Group, Inc., 2011). The catering aspect has not been fully constructed into the business organizational structure, so their approach will stand out from other competitors. Their goal is to provide a link to customers on their website that will allow them to view and order specifics requirements for the event needed to be catered. The website will provide every aspect of what meals, desserts, amount needed, specific arrangements or design the customer desires for the event. With other competitors they require customers to come into the store location to make arrangements, whereas Kudler Fine Foods is providing options for the busy individual to make arrangements via Internet.
More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the
The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should
Response forms:the production will be appropriated in the store by food services. The diet will be grilled on site, rejecting for some of the cooked goods. A fulfil will attend them and consign clients water. The assistant will prospect what consumer would like to make fresh their body, it will be confined up the booking by the server. The waiter or waitress will deliver the soft-drinks or water and bring the ordered if the client is standing by.
The recommendation that would have most greatly affected the interaction between police and Yatim would be found on page 90, #34. This recommends that police offices should be trained to recognize and deal with situations regarding people with mental health issues ages 16 and up. I believe that this could have helped the situation end in a non-violent manner. If this recommendation had been in place, the police would have most likely been able to calm Yatim, and with him, the situation. Being able to recognize when one is not mentally sound can enable you to work with their mind frame, find out why they are acting how they are, and then, hopefully, calm them down. By calming Yatim down, Yatim would have been more likely to put away his knife.
This part of analysis will examine that key factors for success elements for strategy of Greggs. The key factors for success element includes three elements: customer, competition as well as corporation (Richard l 2012). For the customer of Greggs, Greggs is understands and defines which the group of people are them customer. The normal people are the customer of Greggs including child, senior citizen, office worker, and students as well as elder. The customer needs better product and excellent service. For the productions of Greggs, the new and improved food launched. The British customers are likes coffee. This is a kind of daily food. So in the 2014 years, the Greggs have upgraded its coffee blend, and the totally new low-fat healthy sandwiches
DoorDash, like Uber, is an example of yet another “Peer-to-Peer” business model; this one takes orders and delivers food via company drivers. In other words, DoorDash takes food from restaurants and delivers it to the consumer, thereby eliminating the relationships between restaurants and clients. To that end, DoorDash operates not only as a customer acquisition company, but also as a logistics company focused on food delivery. DoorDash is disrupting the old way that food is delivered to customers by interjecting an intermediary.
The kitchen staff includes one chef specializing in each aspect of the menu i.e. (appetizers, salads, sandwiches, main dishes, deserts). Once the order is ready, the Food Expeditor checks the accuracy of the order, presentation of the dish as well as the portion (quantity) to ensure it abides by the standards set for the kitchen. If the order is approved, the food runner takes the order up to the waiter, who in turns serves it to the table. This chain is illustrated in Figure one. If we take a closer look at the Kitchen, this is where the most important part of the dining experience – the food, is created. The kitchen at each branch receives their ingredients from the Central Kitchen of Deek Duke. It is important to note that Deek Duke holds an ISO22000 certification, which means they have certain guidelines they need to abide by. The central kitchen is responsible for preparing and delivering the raw materials needed in each branch. This includes the marinated chicken as well as sauces in order to ensure that there is a level of consistency in terms of taste, to ensure that the customer always enjoys the same unique, signature taste at every
In all restaurants, products and suppliers are used on a “first-in, first-out” basis to ensure freshness. All restaurants provide warm and inviting environment and a variety of comfortable seating arrangements to accommodate anyone – for single individual to a large family.