Your Future With Brand Building

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Management is the allocation of scarce resources against an organization 's objective, the setting of priorities, the design of work and the achievement of results. Most important, it 's about controlling.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Manras (Brand and its Importance, 2011) defines brand as a sign, symbol, name, term or design or a mixture of them, which is designed to recognize the goods and services of one seller or group of sellers and to differentiate them from the competitors. Do not stop at tangible aspects, a brand also implies emotional one, such as personality, value, attitude and a story behind the brand.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Management Definitions. • A set of activities directed at an organization’s resources human, financial, physical, and information) with the aim of achieving organizational goals in an efficient and effective manner. (Griffin, 1999) The coordination of human, material, technological, and financial resources needed for an organization to achieve its goals. (Hess and Siciliano, 1996) The process of getting things done through the efforts of others. (Mondy and Premeaux, 1995) The process of designing & maintaining an environment in which individuals work together in-groups to accomplish efficiently selected aims. (Weihrich and Koontz, 1993)

Management equals having the ability to lead, plan, organize, control, make decisions, and direct others in achieving an organization’s goals and their mission. Managers perform many

Management is the process which involves planning, leading and the controlling of other and human resources to ensure organisational goals are achieved in the most efficient and effective manner.

From the professional perspective, to build corporate brand building is to build CI (Corporate Identity) including mind identity, behavior identity and visual identity.

In addition, your brand is all about the components that creates a brand that includes logo, packaging, colours,

In today’s dynamic and ever changing market. The marketers are finding very difficult to differentiate their products from the competitors. The tastes of the consumers are changing frequently. Therefore, the companies have to always take this into consideration about brands the products in order to create image in the customer mind. So the company has to fulfill the needs and wants of the customers. Brand is the personalities of the product and brand positioning is a key to the success of marketing in any company.

Management – is the process of dealing with or the control of a company or an organization.

Developing a brand should mean completely and precisely defining it beforehand. As you expand on the identity you want your brand to have, make a list of predefined characteristics and aim to achieve the end identity based on your list. How do you want people to respond when they see your logo? What personality and traits do you ultimately want your identity to reflect? In order to create the end product, your chosen brand identity, incorporate the following concepts into the visualization and development process:

Management can be defined as the art or act of doing things or activities through the efforts of other people to accomplish desired goals. It deals with the organising and coordination of people, activities, materials, machines and money.

Branding Principles : Branding refers to brand name to particular product of a particular organization that such a product is produced by organistion if the brand name of company is strong it means it fully meets the expectations of customers.