Your Reboot Education – Marketing Plan – Internal, External and SWOT Analyses
My marketing plan is focused on an online education platform, Your Reboot Education (working name), which I am currently developing. Your Reboot Education exists to solve a fundamental problem with the currently established education system - the lack of time and attention the currently established education system devotes to enabling its students to realise their own life-and-career course upon graduation. To this end, Your Reboot Education will plug some of the holes in the currently established education system and will provide its users with a toolkit which they can use to identify their life-and-career course.
However, unlike most MOOC platforms, Your
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In this regard, I am referring to online education and consultation lifestyle design services such as
The Suitcase Entrepreneur (http://suitcaseentrepreneur.com/start-here/)
The 4-Hour Work Week (http://fourhourworkweek.com/)
Who else is currently competing in this market?
Your Reboot Education is less of MOOC provider platform and much more of a lifestyle definition and design service. To this end the key competitors would be…
Lifestyle design and other online education personal development service providers.
Which type of customers are you looking to appeal to?
Prospective higher education students, higher education students, career starters and career changers.
Individuals who have experienced learning difficulties and do not have access to higher education due to the high costs involved.
English speakers (initially).
2. Internal analysis.
What are your product/service’s elements of differentiation?
Your Reboot Education will cater to a segment of the market which is often overlooked by both formal and independent education institutions.
Most currently established education institutions are great at producing a mass
Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and
Finally, the most difficult challenge students face in college is a financial hardship. Many students come from various walks of life and sometimes determining one’s financial capability to offset college costs during the early stages of can be problematic. Some students come from well to do families who have a tremendous capacity to pay full tuition without external assistance. These particular students do not require financial aid or scholarships, as they can meet the institution’s financial requirement regardless of what level in college they may fall under as the source of wealth is derived from the family or families. Other students, however, come from impoverished families whom solely depend on financial aid and work full time or part time
For students to have an opportunity to have a high quality education, many do not have the assistance to afford or navigate their way in college. Such as the first generation entering college with not enough
This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store.
overall cost of a higher education. The lack of resources of providing students in these situations
During my junior year, I read an article, “The Case against College” by Linda Lee. The main point Lee was trying to argue was that too many people go to college and the worth of a college education has diminished There’s one part that has stayed with me: “[h]ere is who actually goes to college: everyone. That everyone includes the learning disabled and the fairly dumb, those who have trouble reading and writing. . .” (Lee). The
One such educational opportunity is college, which studies have shown that students with low incomes are less likely to enroll at or graduate from (Left Behind). Meanwhile, 90% of students with high incomes are still enrolling and participating at colleges (Left Behind). In addition, one’s education is compromised when funding for schools is low or non-existent as schools cannot afford the necessary materials for learning. Unsurprisingly, without an education, one does not possess the required knowledge to attain and maintain a high paying
Additionally, this will allow the cook to use the CoolCooker to prepare a wider variety of recipes than the standard slow cooker. The ability to prep ingredients at 6:00 a.m. before leaving for work, knowing that they will be kept safely cool until it’s time for the cook cycle to start at 3:00 p.m will allow busy working families the pleasure of coming home to a healthy home cooked meal without worrying about any food safety concerns. As a bonus, the cooker can be used in cool mode only, for serving salads on a hot day, or keeping beverages cool during a party.
When we first step into a new business like Exit, we find out that not a lot of people are doing business just to offer a place for fun, enjoyment and relaxation. However, EXIT did it. Even though it has a very unity vision of business model, it also brings a high risk in a business cycles. Firstly, Exit is a company that hosts real life gaming experiences. They have their own mission statements like “a place where the fantasy world appears before your eyes. From the moment you step in, you’ll be transported to a universe of your wildest imagination. There are endless possibilities when you choose to explore the world of EXIT, where you can display your marvels and artistry in many ways.” In other words, they said they’re the ultimate playground for you to battle and conquer our Game Master. Secondly, Exit’s major customers are groups of young adults and students. They try to narrow down the market share in a whole great Richmond
For most of our nation's history, children with special needs or disabilities were shunted aside. In spite of mandated education laws that had been in place since 1918, many students were denied education and
September, 2012. These kits sold at a rate of 4-5 minute for the first day, before
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
Once the analysis has been evaluated, there have some key factors that used for marketing planning.
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.
Economic realignment, evolution of technology, changing demographic trends and new ways of living and working are radically altering how education providers operate. These trends may be gradual but they are also powerful trajectories of change that have the potential to thrust education institutions, companies, governments and societies into freefall. The change heralded by these megatrends lies beyond our direct control but not beyond our influence. By getting a picture of how the world is changing and what these megatrends are, we can alter our destiny and remain viable and thrive in the future. Not only can we understand our market threats, but more importantly we can identify business opportunities and it is those institutions that recognise global trends and plan for a changing world that will be the market leaders of the future.