Zoecon Corp Case Study

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

company who sees a need for competition in a market that is crucial to the wellbeing and livelihood of

The Problem(s). Should Zoecon commercialize the Strike Roach Ender brand by expanding distribution to the 19 city market area in the Southeast United States?

The product will be sold at the store in Little Rock, Arkansas, focusing on the zip code 72212. Considering the small size of my city, the geographic segment will focus on those individuals that live in the suburban neighborhoods in the area. Most of the people in this area are millionaires in their mid-50s without children so they treat their pets like they would their children because they consider them an extension of their family. Since these individuals love their pets much like they would their family members they will spend a great deal of money on them to ensure they have the proper care and treatment. This will hold especially true when it comes to their pet food. From my personal experiences, wealthy individuals have a tendency to purchase the most expensive items on the shelves for the simple fact they think it is better than all the rest. Needless to say, they will not have an issue paying expensive prices for an all-natural pet

Northwest Coalition for Alternatives to Pesticides (NCAP) (Winter 1992). Malathion Insecticide Factsheet. Journal of Pesticide Reform 12(4). Retrieved May 4, 2008, from

With roach season rapidly approaching, we are all aware of the importance and speed with which a decision about how to manipulate the insect growth regulator, hydroprene, must be made. Zoëcon’s success with the IGR, methoprene, included in Strike FLEA ENDER and PRECOR, is an encouraging indicator of the results we might find with Strike ROACH ENDER or GENCOR. It is important to note that PRECOR captured an impressive 80% of the professional pest control operators and veterinarian segment. Strike FLEA ENDER gained 18% of the consumer market between 1983 and 1985, but still has not

Zoecon Corporation was founded forty three years ago by Dr. Carl Djerassi. The company mainly focuses on insect population control. The company has over 18 brands and Products. Zoecon developed an insect growth regulator (IGR) brand called Strike ROACH ENDER. IGRs are efficient in eliminating insect populations; they are also less toxic than other household insecticides. IGR affects the reproductive cycle of insects but do not kill them. For IGR to kill insects, it has to be combined with an adulticide. However, adulticide has a short term effect on roaches. Therefore, when all areas are not treated, roaches move away and dwell on untreated areas. So adulticide can reduce the effect of an IGR. To introduce Strike ROACH ENDER to the market,

In the early 1940’s, a new technology emerged that was able to successfully combat crop-damaging and disease-carrying insects. A new age of synthetic chemical pesticides use arose. After their impressive success in fighting deadly insect-borne diseases during World War II, pesticides were used widely to combat insect pests for agriculture and public health. Few people challenged the benefits of the new scientific and technological products and many embraced pesticide use with enthusiasm. Despite its success, doubts about pesticide use began to appear a decade later in the 1950’s, when the government began a vigorous pesticide campaign across the country against insect pests. Scientists began reporting heavy losses of avian and

Of concern is the overuse of insecticidal bed bug products, which can pose a threat to humans, especially children. With increased exposure comes, increase risk of toxicity to bed bug insecticides (Doggett, et al., 2012). Professional eradication is preferred, however, bed bugs are becoming resistant to pesticides and the eradication can be unaffordable to some households, especially when multiple treatments are needed. As a result people are increasingly using homemade recipes found on the Internet and unregulated by the U.S. Environmental Protection Agency (EPA), which have unknown toxicity risk and adverse reactions (Doggett, et al., 2012). The University of Texas A &M acknowledges that professional and consumer products such as aerosol “bug bombs” and “fumigators” are only moderately effective and that there are effective do-it-yourself bed bug control measures that need to be used in conjunction with hiring a professional (Doggett, et al.,

Resent ecotoxicological laboratory studies have looked into whether exposure to common pesticides might be impairing bee performance and contributing to their population decline. Neonicotinoids, which are manufactured by the company Monsanto, are a group of pesticides chemically connected to nicotine. These types of pesticide instead of being applied to the leaves are drenched in the soil and on the seeds, and in turn the poisons become part of flowering plants and gather in nectar and pollen. These systemic poisons are brought back to the hive in the form of pollen and nectar which gets stored in the honeycomb and builds up in the bee colonies.

• The continents these products are sold in include the North America, Asia, and Europe.

The second alternative would be to direct their resources to the pest control operators. The projected annual sales increase for this market is 8 percent, which is a little less than that of the consumer market. Zoecon had their product Gencor (hydroprene) well received by PCO’s in 1984, therefore the consumers will have a positive view of a new product line from the same brand. A yearly investment of $500,000 per year above the 27% of sales will be budgeted for trade advertising and sales efforts to accelerate sales.

Amvac use a very reasonable and intelligence strategy when compared with a look of active trading. It has the undesirable products of the organization and investigate new niches can generate revenue and profit. Amvac business sense astonishing in this aspect and proved to be very successful, but the management of environmental quality does not seem to be ignore by Amvac. There are many examples that Amvac has submitted certain products continued after the risk of using products or pesticides so prove dangerous

The corporation 's headquarters is located in New Brunswick, in the state of New Jersey, USA; and its consumer division is located in Skillman, New Jersey.

Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia.