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apple computer 2002 Essay examples

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Apple computer 2002

Abstract

This case basically introduces the history of the Apple Company, and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2, Apple quickly became the industry leader and ready to change the world through technology. Apple was still maintaining the leader position until the mid 1980’s when IBM entered the PC market, Dell, Compaq and HP were soon to follow, and they have taken some market share from Apple. In this bad situation, Apple …show more content…

Also for some outstanding employees in straitened circumstances, Apple established tuition assistance and product discounts. People who work for Apple, they will always play a part in creating some of best thing on the planet. And in helping people discover all the amazing thing.
Marketing
Apple’s computer all target home users, educational institutions, business person and professionals. For home users, Apple provides them the option of conveniently having an all-in-one computer with faster performance capability and a huge storage system. For the professionals, Apple targets on graphic designers, movie and TV professionals and musicians. The company built tools for these professionals to design whatever they want. Such as Cut Pro, which uses to edit video and audio. College, high school students and educational institutions are another target segment for Apple computer. The educational institutions could receive discounts when they decide to buy Apple computers. Apple also wants to attract more new customers and Windows switchers and maintain existing customer by its computer, which has a stylish shape and a stable operating system.
Production and Positioning
Apple is a computer company, its main products are personal computers and other computer accessories. The entire product line of Apple is iPod, iPad, iPhone, Mac, software and

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