Essay on ford

     When you think about Ford, an automobile will usually come to mind. Most people don’t think about the man behind that name, Henry Ford. Henry Ford was the man responsible for the Ford Motor Company (FMC). He was also the creator of the invention that changed the mass production industry, the assembly line. As you read on you will learn about Henry Ford’s life, the FMC, and the assembly line.

As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

Ford is the second-biggest U.S based automaker (after General Motors) and the fifth-biggest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) in view of 2015 vehicle production.

Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.

     The birth of the automobile was truly something special. Once a far fetched dream is now what many people believe to be the back bone of the American economy. When people think about the automobile the name that comes to mind is most usually Henry Ford. Although he is not credited with the invention of the automobile, Henry Ford played a crucial role in the development of mass production. The automobile was first invented Europe in 1771 with a top speed of 2.3 miles per hour. A man by the name of Gottliech Daimler produced what was known as the milestone car in 1889, this vehicle traveled at 10 miles per hour (Brown, 105). Not more then a handful of these cars were produced over seas. Not many people had ever

A highly popular muscle and sports car, the Ford Mustang functions as a daily driver, weekend warrior, and a show winning work of mechanical art. Whether someone just needs a basic transportation to get from point A to point B, an eight second quarter-mile beast, or a show stopping work of power and beauty, Ford has produced a Mustang for every need.

"Trust our company, love our brands and delight in our services." This is the theme of Ford's global brand strategy. Ford's approach to brand marketing is that of six distinctive vehicle brands and four distinctive service brands. Among these vehicle brands are Mercury, Lincoln, Ford, Jaguar, Aston Martin, Mazda, and soon Volvo. With several different brands under the name Ford a number of products with an overwhelming set of characteristics has been developed. These strong brand names, along with unique models within each brand assist Ford to build long-term, sustainable links to customers throughout the world. (For a listing of Ford models, see appendix.) People automatically associate certain nameplates to Ford, such as the Mustang, Thunderbird, and the ever popular Taurus. The brand characteristic of a Ford truck is "Built Ford Tough," while the characteristics of a sport utility vehicle is ,"go anywhere, do anything, practical adventure." The Jaguar XJR is another example of a unique brand of Ford. There are no others like it on the market today. The XJR is targeted at those customers who are looking for that extravagant "muscle" car. All of these sub-brands share the same global promise of the Ford Motor Company.

Ford planned to introduce the new electric car and it tried to compete against Tesla and GM, which is the two dominated company in the electric car industry. The car which made by Ford satisfied consumer’s needs (see “Fords plans electric vehicle to compete with Tesla Model 3, Chevy Bolt “, Chicago Tribune). Ford also planed that it would try to add 13 electric cars and hybrids to its lineup in

There were opportunities in India and in China to diversify the market and raise revenue for Ford Motor Company by introducing new vehicles that was suitable for their population and needs

Throughout the 20th century, GM, Ford, and Chrysler have held a firm grip on the U.S. car market. GM even was even able to control 50% of the market until about 1980. Ford and Chrysler also did considerable well during that period. However, globalization allowed foreign carmakers to maneuver their way into the U.S. market. Intensified competition then began to threaten the market shares of those leading companies. German companies entered the market with cars like Volkswagen, Daimler, and BMW. They now currently own Porsche and Audi. The Japanese car industry have the luxury of owning cars such as the Honda, Toyota, and Nissan while Koreans have joined the market with

Ford Motor Company has definitely seen its ups and downs over the past few decades. Although the company experienced a dramatic downturn during the auto industry crisis in recent years, they were the only American automaker that did not ask for a government bailout to keep afloat (The New York Times Company, 2011). This ultimately gave Ford Motor Company a great advantage over other automakers because it led to new customers and a better reputation. With that being said, without proper training for implementing their plan to stay above water during such an economical crisis, none of this would have been possible. While the competitive strategy was developed by Alan Mulally, now CEO of Ford Motor Company, the human resource department

Over the years, the U. S. auto industry's market has been experiencing fluctuations due to many reasons including: price, quality and foreign competition. General Motors Corporation (GM) which had been the leading car and truck manufacturer had been experiencing declining market share and facing stiff competition from both U.S manufacturers and foreign imports such as the Asian auto producers that included Toyota, Honda and Nissan. The main reason for increased foreign competition was that foreign cars were more fuel efficient, smaller, less expensive, and often more reliable than their American counterparts.

Ford strategy is serving customers in markets with a family of best in class vehicles from small, medium, and large cars, utilities and trucks. Each vehicle delivers high quality, fuel efficiency, safety, smart design and value to bring profitable