Essay on ford

3377 Words14 Pages
Alen Badal
The Union Institute
F

www.ford.com

Ford recently received $5.9 billion in Energy Department loans to help retool its plants.m
Illinois, Kentucky, Michigan, Nlissouri. and Ohio to produce 13 fuel-efficient models, including 5,000 to 10,000 eiectric cars per year starting in2011. In mid-2009, Nissan Motor was granted $1.6 billion in loans also from the U.S. Department of Energy to build as many as 100,000 electric cars a year at its plant in Smyrna, Tennessee, by 2013.
Ford's newest competitor may be the U.S. government because GM and Chrysler LLC are in line to get $62 billion in investments from the U.S. Treasury. GM and Chrysler have cut their debt and closed hundreds of dealers with that money, while Ford still
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Market Share of Top 11 Auto Firms
% of Market Share

General Motors CorP.

Toyota Motor Sales USA Inc.
Ford Motor ComPanY
Chrysler LLC
American Honda Motor Co. Inc'
Nissan North America lnc.
Hyundai Motor America
Kia Motors America Inc.
Mazda Motor of America Inc'
Subaru of Ameriga IncMitsubishi Motors N A, Inc.
Source:Basedonhttp://onlhe.wsj.com/mdc/publiclpagel2-3022.autosales.html#autoSalesD.

18.8
16.9
13.8
10.9
10.6
8.0
4,7
J.J

2.4

r.9
0.7

CASE

12

.

FORD MOTOR COMPANY

Company Brands
Ford consists offive brands and is generally perceived as being an affordable brand name catering to a variety of consumer needs and wants. The vehicles span cars, trucks, and super utility vehicies (SUVs). Ford also produces the Nlondeo found in Europe and the EcoSport in South
America and some parts of Asia.
Lincoln/Mercury

Ford's Lincoln (www.lincoln.com) vehicles are perceived as a 1uxury line and inciude five

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