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##lycteristic Theory : Hackman And Oldham's Job Characteristics Model

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Job Characteristics Theory

Hackman and Oldham’s Job Characteristics Model (JCM) outlines jobs based on five core dimensions such as skill variety, task identity, task significance, autonomy and feedback. Employees will comprehend their work to be meaningful if the work requires different skills and they are involved in it thoroughly. They prefer jobs which improve their physical and mental health, gives them freedom to perform tasks and where they are appreciated through appropriate feedback. All these factors result in a mark on their psychological states of work worthiness, responsibility, work outcomes and awareness of results. This in turn leads to high motivation, improved service quality, job satisfaction, low absenteeism and high turnover.

A research conducted among Bank employees showed that an increase in JCM dimensions creates an in-depth knowledge among the Bankers about the accountability and sensibility towards their work (Sultan.S, 2012). Another research conducted among the employees in different industries analyzed the features of high internal work motivation and showed that there is a direct co-relation among autonomy and feedback (Casey & Robbins, 2010). Yet another research was conducted among University students which found that boredom was a key factor for low marks, behavioral problem and absenteeism. When JCM was applied the absenteeism levels in University decreased. (J.Kass, Vodanovich, & Khosravi, 2011)
In a pace oriented centric job like marketing of cosmetics, the employer needs to design the job in a creative manner which clearly outlines the needs of company and makes employees feel privileged to be a part of such a team. The manager need to constantly upgrade the job description as per latest trends in market and modify the JCM components of job description keeping in mind the individual employees creative abilities. This will eventually help to improve the quality of work and decrease the level of attrition in company.

JCM was formed to clarify how individual employee differences and job features interact to affect motivation, productivity and satisfaction of work. It is used for planning and making changes in the work design of employees like Industrial workers whose

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