Heng Seng Management College
BUS4003 – Retail and Channel Management
Baleno Case Study
Group3
Group Member:
1. Introduction
1.1 The history of Baleno
Baleno’s story can be traced back to 1981, established by young fashion experts. “BALENO” was registered in Hong Kong in 1996 and established Baleno Holdings Limited as the holding company. With successful rebranding tactics and marketing strategies, Baleno expanded its network rapidly across Asia. Baleno understands that no single brand can serve all customers. So Baleno wisely makes use of multi-brand strategies and its rich apparel-retail experience to penetrate different markets. By building up a chain of direct operation shops and encouraging partnership with authorize
…show more content…
Fabric production, garment manufacturing, dyeing and bleaching and casual wear retailing were vertically integrated within the group, resulting in lower costs and economies of scale. The establishment of its Dongguan factory and its investment in advanced production technology had ensured a stable supply of products to its outlets and helped reduce transaction costs in distribution. Also, Baleno had ten regional distribution centers in China.
1.3 Mission and Vision Statement
Baleno decided to build a strong brand image which customers would associate with “Value-for-money”, “Innovation”, “Simplicity”, “Trust and Respect” and “Service”.
Value-for-money
Baleno provides quality clothes and comfortable shopping environment to customers
Innovation
Baleno encourages staff to think out of the box – creativity is encouraged
Simplicity
Baleno streamlines the process by keeping it simple and effective
Trust and Respect
Baleno promotes mutual trust and respect
Service
Baleno emphasizes customer service as its top priority attitude
Baleno positioned itself as “value for money”, offering mass apparel design, quality clothing at competitive prices, superior customer service and a comfortable shopping environment. Simple, clean and natural lines were popular then. Consumers increasingly desired their own personal style, preferring to mix-and-match clothing for themselves. They also demanded
Boeing Australia Limited (BAL) is a global extension of the Boeing Company whose head office locates in the United States.
I saw many things that were in the video unlike what I saw in the book or things I read that weren’t like the movie in “The Speckled Band”. These differences varied from visual differences some physical and some changes in the actions of people.
Neither Kessel nor Archer let stereotypical gender roles influence their actions. Archer showed flexibility when he took a temporary detour within the company. He accepted the challenge to
General Nutrition Companies, INC. was founded in Pittsburgh, Pennsylvania by David Shakarian in 1935 as a single, specialized, general health retail store (Histories, 2011). Since
As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable
Archer’s interest in either position will depend on how strongly she feels about not traveling or if she is motivated by money. Her potential power is greatest before she makes her decision. She will keep a lot of this power once her salary has been determined. Kessel should continue to go after Archer. If he can get her to take the position, his reputation will be raised. She has great marketing abilities which would be a huge benefit to him. Kessel should offer Archer the most promising salary compensation package that he can while staying within his budget. The compensation package should include non-monetary resources such as an office with a great view or a flexible schedule.
Hbswk.hbs.edu. 2005. Zara's Secret for Fast Fashion - HBS Working Knowledge. [online] Available at: http://hbswk.hbs.edu/archive/4652.html [Accessed: 25 N
The Victorian Era was one of great changes in England. Revolutionary movements, such as the Chartist demonstration and the fall of the Second Empire in France, paved the way for new ideologies. The Pre-Raphaelites were inspired by the changing atmosphere of the times and through their art attempted to introduce emotion, realism and originality back into British painting. The members of the Pre-Raphaelite Brotherhood were John Everett Millais, William Holman Hunt, Dante Gabriel Rossetti, F.G. Stephens, Thomas Woolner, James Collinson, and William Michael Rossetti. These seven men chose to reject the Italian Renaissance, in particular Raphael’s influence, which was the style favoured by the British Royal Academy. Part of the
Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail
Industry: American Retailing Industry, for example, Target Corporation is an American retailing industry company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart.
Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues
Technology provides many benefits to the retail industry and its managers; it also has drawbacks. Implementing new technologies presents learning curves for managers, staff, and team members and introduces new areas of risk (Davis, 2007). Some team members can be resistant to changes causing retailers to lose time
Over the years I have heard stories from my relatives about how much I would like painting my aunts’ nails, wearing my mother’s heels, and debating everyday on what I wanted to wear for school. Matching my clothes, having my nails painted, and having my hair nicely done everyday, were a must for me as a child. Along with always trying to enhance my composition, I have had a love for shopping ever since I remember. Although fashion has always been a focal point in my interests, there has been another prominent factor, which also relates to my career choice just as fashion does. Math is the answer to anybody who asked me what my favorite subject in school was, making it another one of my passions in life. The process
The organization I have selected for this assignment is Donut king which is in palms mall Shirley, Canterbury. The main rezone of choosing this retail store is that is very familiar with this store because am working here. An organization is a formal structure of roles and positions put in place to achieve some specific goals. The structure of a retail organization defines the role of employees and the way in which the organization functions. To design an effective retail organization structure, managers/ owners must define store objectives, identify the tasks, classify the tasks and jobs, and assign responsibilities and authority to various positions, and define the relation between them.