topshop marketing plan

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

Michael Kors Holdings is an American company that deals with clothing and fashion accessories, including watches and bags. It has many branches around the world. The fashion industry is a very competitive industry especially because fashion products are subject to changes more than any other consumer goods. People always want to stay ahead of the fashion and these industries therefore have to make more efforts in order to be able to win over customers. Fashion products have a very short shelf-life as compared to other products and sometimes it becomes hard for firms to be able to forecast the demand of these products (Christopher et al., 2004). Michael Kors Holdings being an international company with its branches spread in different parts of the world, means that it has a huge global market to serve. Going international has many advantages but at the same it also has its disadvantages. In the global market, the changes happening in the market and the competition are on a very high level. Competition is very high especially when it comes to those fast moving products or services whereby the products or services are of a short cycle and consumer demand change each day. The fashion industry is such in case whereby the products are of a short life. The industry is also characterized by

With Topshop's heavy establishment in the UK and the beginning of expansion into North America, further focus on market penetration in markets outside of the UK is key. For example, China could be a profitable opportunity for Topshop due to its large population, which provides many potential

I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

Topshop is a brand owned by the Arcadia Group Limited. The registered office of Topshop is located in London. Write to the registered office at

Topman is welcome innovations and creativity with open arms. The interest and the support of up coming fashion graduates and discovering the next big thing in talent at the same time as keeps their collections fresh. Their strong design teams creates new looks that are not just catwalk lead. Expanding stand alone shoe stores throughout the country their only competitors would be faith and office who sell to a similar customer Topman can also offer their premium range. Expanding their children’s wear, many fashion conscious mothers shop at Topman. They would buy on trend clothing at reasonable prices for their children; this could work and be successful, and would prove a threat to competition including the Baleno and MNG.

Top shop is operating in private sector. It is a Public Limited Company this means they sell their shares on the stock exchange and that it’s available to the public to purchase shares. Every public limited business is regulated by law to include a plc at the end of their brand name. Since top shop is a public limited company it has a limited liability. Limited liability is when the business goes bankrupt; the owner is

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.

Since that time, Top Shop has been living the repute of being the high style up-to-date fashion god of the high street. Consider the following perceptual map taking bullet 1 as its initial and 2 as its later positioning with respect to certain other competing brands such as Marks & Spencer, H&M etc. Refer to 1c and 2c as the composite competitor positioning before and after Top Shop's transformation.

The purpose of this essay is to analyse the current competitiveness and marketing strategy of Superdry/Supergroup PLC. Then investigate positive future avenues the company could take to increase growth, market share and sustainability in the retail clothing market. Currently Superdry have seen a huge increase in growth since they were listed on the stock exchange in 2010. Sales have increased by 329%, profit before tax has increased by 173% and amongst other increases they have seen a massive surge in e-commerce net revenue growing exponentially by 1586% (Supergroup, 2016). In a SWOT analysis carried out by Marketline (2016), they highlight how successful the company’s strengths and opportunities are with their multi-channel business, strong financial performance and global penetration all leading them in the right direction. In addition to the continued performance success Superdry have three principle goals set in place. Firstly, they want to build a lifestyle brand, secondly, drive awareness and breadth of the Superdry range, and thirdly, build a broader cross channel relationship with their customers (SuperGroup, 2016). It’s these three goals that will be used to formulate this essays future recommendations for the company, aiming to help keep the business moving in the same direction as it already is, increase its competitive advantage, and build on its solid brand platform by assessing the potential of entering into a new market.

Turnover in the year 2000 was slightly over 435,000 million pesetas. Profits were over 43,000 million pesetas. Tables II and III show information on each of the chains. The world fashion market has changed considerably over the past few decades. Fashion products, which used to be an elite consumption product, are now a mass consumption market ± embodying what has been called ``the democratisation process of fashion ' '. Fashion products are now bought by all segments of society, helped by lower average prices, which have brought about a

The Threat of New Entrants: A lot of new competitors have entered the market in the retail industry like Top Shop, Cotton On, Zara, H&M etc. These are all brands from overseas, meaning they are highly updated in the trends of the fashion world which is what loyal customers favour. This is a weakness for TFG as all the brands that are listed in the chain store group are South African and not international brands. This could lead to a decrease in sales as a lot of consumers turn to trending clothing and products.

This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths, weaknesses, opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially China. The report reviews the financial and non-financial objectives of the company’s strategies and their affects for the stakeholders. Prada is engaging in their attempts to achieve their objectives. The strategic