. A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range. A product mix consists of all the product lines offered by an organization.Please, give an example of a product line and an example of a product mix. (1 paragraph)2. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Give an example of a brand you are familiar with and explain the associations you have in your mind as related to this brand. (1-2 Paragraphs)Submit a post in which you define the concept of value. Think of 2 products or services that you use on a regular basis and which you think represent good value for you, as a consumer. Tell us what they are.3. Then think of 2 products or services that, in your view, as a consumer, do not represent good value. Explain why. (1-2 Paragraphs)4. What is a supply chain? Think of your favorite company and write out a description of its supply chain.5. What is a sustainable retail store? How would it differ from other retail stores?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range. A product mix consists of all the product lines offered by an organization.Please, give an example of a product line and an example of a product mix. (1 paragraph)2. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Give an example of a brand you are familiar with and explain the associations you have in your mind as related to this brand. (1-2 Paragraphs)Submit a post in which you define the concept of value. Think of 2 products or services that you use on a regular basis and which you think represent good value for you, as a consumer. Tell us what they are.3. Then think of 2 products or services that, in your view, as a consumer, do not represent good value. Explain why. (1-2 Paragraphs)4. What is a supply chain? Think of your favorite company and write out a description of its supply chain.5. What is a sustainable retail store? How would it differ from other retail stores?

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