Management information system : 1. Research one of the following topical areas of E-Business: Organizational strategies; Business models; Technologies; or Measures of success. 2. Focus your research on the attributes of the topical area that are unique to e-Business. For example, you might consider the following: .Organizational strategies such as distributed, or virtual; .Look at business models such as C2C; .Technologies such organizational intranets; .Measures of success such as Web hits 3. Compare your findings with non-E-Business attributes such as centralized organizational strategy, etc.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Management information system :

 

1. Research one of the following topical areas of E-Business:

Organizational strategies;

Business models;

Technologies; or

Measures of success.

2. Focus your research on the attributes of the topical area that are unique to e-Business. For example, you might consider the following:

    .Organizational strategies such as distributed, or virtual;

    .Look at business models such as C2C;

    .Technologies such organizational intranets;

    .Measures of success such as Web hits

3. Compare your findings with non-E-Business attributes such as centralized organizational strategy, etc.

 

 

 

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