. What is an opinion leader? How does an opinionleader relate to the multistep flow of communication?
. What is an opinion leader? How does an opinion
leader relate to the multistep flow of communication?
Opinion leaders refer to the individuals or the organization that have the capability to influence individuals by their opinions. They play an important role in the decision-making process. Opinion leaders are the ones whose opinions are considered credible and hold a high priority in certain areas. An opinion leader can be anyone, he/she may be relatives or friends of individuals, any celebrity, politicians, and the CEO of any organization.
For example- if an individual is a fitness freak and everyone trusts him, then if anyone asks him about the diet chart and certain tips regarding workout, and if gives good advice, then he will be considered as the opinion leader.
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