A large brand on Twitter such as XYZ Airlines is in the process of building relationships with followers. At the same time have the opportunity to build relationships with and listen to and engage the customers having conversation about . Which type of CRM will suit in this scenario?

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.