1) What factors convince you to place your money with a particular organization? What specific economic incentives are important to you? What non-economic benefits or incentives are important to you? What are your main worries when choosing where to "park" your money? 2) How do you want to receive advice from the financial institution that holds your money? What advice topics would you prefer to receive in a format that lets you read/review on your own? (ex. email, newsletter, guides, etc.) What advice topics are specific to you where you'd rather interact with a real person? 3) What financial institutions are doing a good job at convincing younger generations to place their money/trust in them? Why is their approach/messaging effective?

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter14: Investment, The Capital Market, And The Wealth Of Nations
Section: Chapter Questions
Problem 7CQ
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1) What factors convince you to place your money with a particular organization?

  • What specific economic incentives are important to you?
  • What non-economic benefits or incentives are important to you?
  • What are your main worries when choosing where to "park" your money?

2) How do you want to receive advice from the financial institution that holds your money?

  • What advice topics would you prefer to receive in a format that lets you read/review on your own? (ex. email, newsletter, guides, etc.)
  • What advice topics are specific to you where you'd rather interact with a real person?

3) What financial institutions are doing a good job at convincing younger generations to place their money/trust in them? Why is their approach/messaging effective?

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