1. Analysis of Current Marketing Strategies (5 marks):  Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies.  Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement.  Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks):  Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business.  Clearly outline the goals, target audience, positioning, and marketing tactics to be employed.  Include a detailed timeline and budget for implementing the marketing plan.  Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks):  Demonstrate creativity and innovation in your proposed marketing approach.  Suggest unique strategies or tactics that go beyond conventional methods to attract and engage customers.  Explain how these creative elements will contribute to the success of the marketing plan. 4. Clarity and Organization of Content (2 marks):  Ensure that your assignment is well-structured and organized.  Use appropriate headings, subheadings, and paragraphs to present your ideas clearly.  Make sure your content flows logically and is easy to follow.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Analysis of Current Marketing Strategies (5 marks):  Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies.  Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement.  Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks):  Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business.  Clearly outline the goals, target audience, positioning, and marketing tactics to be employed.  Include a detailed timeline and budget for implementing the marketing plan.  Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks):  Demonstrate creativity and innovation in your proposed marketing approach.  Suggest unique strategies or tactics that go beyond conventional methods to attract and engage customers.  Explain how these creative elements will contribute to the success of the marketing plan. 4. Clarity and Organization of Content (2 marks):  Ensure that your assignment is well-structured and organized.  Use appropriate headings, subheadings, and paragraphs to present your ideas clearly.  Make sure your content flows logically and is easy to follow.

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