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- Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you would deliver on the brand promise.Develop a Marketing Plan for a new product. This new product can be an extension or adaptation of a currently existing product in your country. (1) Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? (2) Target Market for the Product: Which group of consumers is the product targeted to? (3) Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product. (4) Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?
- Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?Comment on the strategy used by Nivea (as shown in the video) as an official sponsor of the German football team. Do you see this strategy as adding value to the brand? What could be the motive behind this move. Link to youtube video below https://youtu.be/1OH8Dei4-YUWith a focused strategy, you often find the product creates a niche market With infants, it can be baby food, where Gerber has a traditional advantage. It is more expensive but had both brand recognition and customer loyalty – why
- Ans please in Headings and bullets If I'm going to launch a brand and it will recognize internationally soon, how I will deal with competitive strategies? For Example: I am going to launch a brand of Clothing (Stitched Long Shirts and Skirts). my target market is young girls. Please answer it by considering this example.Answer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.
- Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series. in an essay form Based on your answer to question one (1), how are the decisions on price, advertising, revenue and distribution channels different for the two brand managers?You are marketing manager for a noodle company. Your company is launching a new noodlesoon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?