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How would you define market positioning? and How would you position your product/service in the market?
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Solved in 7 steps
- What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?What can be an online value proposition or competitive advantage, positioning statement, and purpose statemnet for an organic cotton clothing brand?What are the advantages and disadvantages of attempting to reposition a product in the mind of customers ?
- Why Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?(a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?Describe the Target Market Strategy?
- Assess Drip Footwear’s current market segment, by using the checklist for evaluating the attractiveness of a market segment.discuss potential target market of food panda and marketing mix of food panda? ( in brief )Identify a product or service you want to market, and choose a market targeting strategy you think is best to apply on your chosen product/service.
- Discuss the following points for the Ebay Company: Describe the product line your specific product is in. How do you think the line should grow, and why? How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?What is the range of the target market?What has my company done in the past with its: Target markets?Products? Pricing? Promotion? Supply chain?