1. Assume you have a business and your customers engages with your organization and your competition. Consider using the SWOT Analysis: Identify your competitors' strengths, weaknesses, opportunities, and threats. You can use a SWOT for a brand, product, or services.

1. Assume you have a business and your customers engages with your organization and your competition. Consider using the SWOT Analysis: Identify your competitors' strengths, weaknesses, opportunities, and threats. You can use a SWOT for a brand, product, or services.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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