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- SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 4 Explain, with justification, which type of data you would recommend that BK collect for their research, (Primary or Secondary).6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 5 Advise BK on the specific type of research method that you would utilize, and how you would go about carrying it out. (NB: Questionnaires are not research methods)
- Statement: If the manager increased the price and operated at maximum capacity, the cafe would be profitable.Truthfulness: False If the cafe operates at the break-even price for their maximum capacity, it means that their revenues would be just enough to cover their costs, resulting in a breakeven point. There would be no profit in this scenario. Increasing the price while operating at maximum capacity may generate higher revenues, but it does not guarantee profitability as it depends on the costs involved. Statement: If the cost of coffee increased during the week, but the price remained the same, the cafe would still break even.Truthfulness: False If the cost of coffee increased while the price remained the same, it would directly impact the variable costs per cup. This would lead to a decrease in the gross margin per cup, and therefore the cafe would not break even. The increased cost of coffee would reduce the profitability unless the price is adjusted to compensate for the higher…Company G Competitor analysis. The competitor analysis report is a detailed investigation into your close competitor(s) and your firm. Use the Competitor Analysis Report (Appendix) format to do an analysis of your firm's own competitive situation. Your grade includes a consideration of the thoroughness and usefulness of your graphics, but not the "fanciness." I really don't care if you do some graphs by hand, as long as they are neat and get the key point across. If any of the questions in the Competitor Analysis Format are not relevant, just give a brief sentence explaining why. (For example, if you have never competed in Private Label, you may just state briefly why you do not participate in private label and why you consider the trends in that market not relevant for your firm.) Remember that graphs are an excellent format for condensing complex information into a meaningful format. Be thoughtful about how to best highlight the points of interest for each component of the…Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO QUESTION 21 The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competition by Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's a. strategic plan b. long term plan c. tactical plan - implementation of strategic plan d. promotion strategy QUESTION 22 A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of a. Trend Analysis b. Market test c. Surveys of buyer intentions d. Delphi Technique QUESTION 23 Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n) a.…
- 124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Help Mr. Mohammed to understand the meaning of sourcing? (At least 100 words)Requirement You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms 1. Request information from THREE other departments that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output) The type of outputs are: Projection, Query respnses Special Reports decision analyses Summary and Exceptions report Detailed report, List Example of answer layout a)Department- Research Science & Analytics (R&D) Type of output: Special Reports (Decision Analysis): As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives. Contents of the…
- Reporting on progress is a vital component of designing and implementing strategy. Integrated reporting requires that companies publish one report that integrates economic, social and governance issues (ESG’s) Q1. The nature and importance of integrated reporting'Volkswagen Group' background i. Brief history of the business in the report formatii. Current location(s), products/ services or industries in the report formatiii. List of competitors in the report formativ. Who is the current CEO, and the founder(s) of the business, and length of their tenure in the report formatPart 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.
