Marketing FINAL REIVEW QUESTION ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO QUESTION 21The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competition by Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's a.strategic plan b.long term plan c.tactical plan - implementation of strategic plan d.promotion strategyQUESTION 22A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of a.Trend Analysis b.Market test c.Surveys of buyer intentions d.Delphi TechniqueQUESTION 23Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n) a.Oligopolistic industry b.For profit monopoly industry c.Cartel d.All of the above QUESTION 24For marketing purposes, an example of a reference group influencing consumer behavior is a.students b.single males c.gothic people d.none of the aboveQUESTION 25The more people connect through Facebook and the more users it attracts, it is easier for Facebook to build long term relationships with its users and maximize its profits. This is an example of a.A patent b.Monopoly c.Network externalities d.Customer service QUESTION 26In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may a.Increase infrastructure spending by building bridges and highways b.Reduce taxes c.Lower interest rates d.Raise interest rates QUESTION 27About 70% of Coca Cola revenues and profits come from sales outside the US. Therefore as the US currency loses value relative to the other main international currencies like the Japanese yen, euro, British pound, Korean won and as Coca Cola sales revenues and profits increase overseas then most likely a.Coca Cola profit denominated in American dollars decreases b.Coca Cola profit denominated in American dollars increases c.Coca Cola profit denominated in foreign currencies decreases d.None of the above0.5 points QUESTION 28According to Engel's Law, if a family income rises from $500 to $700, then we expect that approximately a.money spent on recreation and education may increase from $125 to $250 b.money spent on clothing and household operation may decrease from $250 to $225 c.money spent on food items may increase from $125 to $225 d.all of the above0.5 points QUESTION 29During the 2020 coronavirus emergency, Pfizer pharmaceutical introduced its vaccine for the virus. The technology associated with the virus vaccine is an example of a a.Patent b.Trademark c.Copyright d.Brand name0.5 points QUESTION 30Productivity improvements over the years are important for a country's population because they may result in a.higher incomes b.lower cost products and services c.greater social welfare d.all of the above

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Answered: QUESTION 21 The company Macy's, due to…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Marketing FINAL REIVEW QUESTION

ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO

QUESTION 21

The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competition by Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's

	a.	strategic plan
	b.	long term plan
	c.	tactical plan - implementation of strategic plan
	d.	promotion strategy

QUESTION 22

A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of

QUESTION 23

Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n)

	a.	Oligopolistic industry
	b.	For profit monopoly industry
	c.	Cartel
	d.	All of the above

QUESTION 24

For marketing purposes, an example of a reference group influencing consumer behavior is

QUESTION 25

The more people connect through Facebook and the more users it attracts, it is easier for Facebook to build long term relationships with its users and maximize its profits. This is an example of

QUESTION 26

In the case of a recession, the Federal Reserve (Central Bank) to stimulate demand and the economy, it may

	a.	Increase infrastructure spending by building bridges and highways
	b.	Reduce taxes
	c.	Lower interest rates
	d.	Raise interest rates

QUESTION 27

About 70% of Coca Cola revenues and profits come from sales outside the US. Therefore as the US currency loses value relative to the other main international currencies like the Japanese yen, euro, British pound, Korean won and as Coca Cola sales revenues and profits increase overseas then most likely

	a.	Coca Cola profit denominated in American dollars decreases
	b.	Coca Cola profit denominated in American dollars increases
	c.	Coca Cola profit denominated in foreign currencies decreases
	d.	None of the above

0.5 points

QUESTION 28

According to Engel's Law, if a family income rises from $500 to $700, then we expect that approximately

	a.	money spent on recreation and education may increase from $125 to $250
	b.	money spent on clothing and household operation may decrease from $250 to $225
	c.	money spent on food items may increase from $125 to $225
	d.	all of the above

0.5 points

QUESTION 29

During the 2020 coronavirus emergency, Pfizer pharmaceutical introduced its vaccine for the virus. The technology associated with the virus vaccine is an example of a