Mike Boyle only wants to attract customers who will be frequent users of his facilities and training services. What  does this suggest about how MBSC manages service expectations?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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Mike Boyle only wants to attract customers who will be frequent users of his facilities and training services. What  does this suggest about how MBSC manages service expectations?

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