1. Determine CM/unit per the controller 2. Determine CM/unit under Bert's plan 3. Do you recommend this special order? Why or why not? 4. What other factors should management consider?

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter8: Tactical Decision-making And Relevant Analysis
Section: Chapter Questions
Problem 41E
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Bert Asiago, as salesperson at Convertco, received an order from a potential new customer for 50,000 units
of the company's single product. The price came in at $25 below the regular selling price of $65. Asiago
knows that Convertco has the capacity to produce the product without affecting regular sales. He spoke to
Bia Morgan, the controller, who informed him that at the $40 selling price, it's $42 of variable costs won't be
covered. She recommends rejecting the order.
Bert knows that $4 of the $42 per unit in variable cost is due to sales commission. If he accepts a commission
of $2 per unit, that will make contribution margin per unit zero. He wants to try this in hopes that a new,
regular customer might be obtained.
1. Determine CM/unit per the controller
2. Determine CM/unit under Bert's plan
3. Do you recommend this special order? Why or why not?
4. What other factors should management consider?
Transcribed Image Text:Bert Asiago, as salesperson at Convertco, received an order from a potential new customer for 50,000 units of the company's single product. The price came in at $25 below the regular selling price of $65. Asiago knows that Convertco has the capacity to produce the product without affecting regular sales. He spoke to Bia Morgan, the controller, who informed him that at the $40 selling price, it's $42 of variable costs won't be covered. She recommends rejecting the order. Bert knows that $4 of the $42 per unit in variable cost is due to sales commission. If he accepts a commission of $2 per unit, that will make contribution margin per unit zero. He wants to try this in hopes that a new, regular customer might be obtained. 1. Determine CM/unit per the controller 2. Determine CM/unit under Bert's plan 3. Do you recommend this special order? Why or why not? 4. What other factors should management consider?
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