1. How have Graeter's owners used the four factors of pro- duction to build the business over time? 2. Which of Graeter's stakeholders are most affected by the family's decision to take a long-term view of the business rather than aiming for short-tem profit? Explain your answer. 3. Knowing that Graeter's competes with multinational cor- porations as well as small businesses, would you recom- mend that Graeter's expand by licensing its brand to a company in another country? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question
Please answer questions 1,2, and 3
are just as proud of their hometown success. "Graeter's in
Cincinnati is synonymous with ice cream," says Bob Graeter.
"People will say, 'Let's go get a Graeter's."14
Questions
1. How have Graeter's owners used the four factors of pro-
duction to build the business over time?
ther
2. Which of Graeter's stakeholders are most affected by the
family's decision to take a long-term view of the business
rather than aiming for short-tem profit? Explain your answer.
ide
ci-
3. Knowing that Graeter's competes with multinational cor-
porations as well as small businesses, would you recom-
mend that Graeter's expand by licensing its brand to a
company in another country? Why or why not?
ses
ut
Transcribed Image Text:are just as proud of their hometown success. "Graeter's in Cincinnati is synonymous with ice cream," says Bob Graeter. "People will say, 'Let's go get a Graeter's."14 Questions 1. How have Graeter's owners used the four factors of pro- duction to build the business over time? ther 2. Which of Graeter's stakeholders are most affected by the family's decision to take a long-term view of the business rather than aiming for short-tem profit? Explain your answer. ide ci- 3. Knowing that Graeter's competes with multinational cor- porations as well as small businesses, would you recom- mend that Graeter's expand by licensing its brand to a company in another country? Why or why not? ses ut
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning