1. Perform a SWOT analysis of AdRoll. 2. What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why? SWOT ANALYSIS Strengths AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform. Weaknesses The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of presence in the competitive mobile market. Opportunities Opportunities for AdRoll included possible expan-sion from retargeting retail into retargeting for mov-ies, gaming, sporting events, business-to-business marketing, and other social media sites (Twitter, Pinterest, etc.). In addition, the company could (1) partner with other search engines to track con-sumers’ searches and get a more specific idea of the ads that would be effective; (2) provide search retargeting, a product that is sold by most of AdRoll’s competitors; (3) continue the development of Roll-Face in connection with Google Glass;and (4) further expand into international markets. Threats Threats to AdRoll included the possibility of law-suits if consumers felt that their privacy had been infringed upon, competitors entering the market and replicating its products and services, the possibility of Facebook’s presence in the social media world diminishing, and the potential for an eco-nomic turndown

1. Perform a SWOT analysis of AdRoll. 2. What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why? SWOT ANALYSIS Strengths AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform. Weaknesses The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of presence in the competitive mobile market. Opportunities Opportunities for AdRoll included possible expan-sion from retargeting retail into retargeting for mov-ies, gaming, sporting events, business-to-business marketing, and other social media sites (Twitter, Pinterest, etc.). In addition, the company could (1) partner with other search engines to track con-sumers’ searches and get a more specific idea of the ads that would be effective; (2) provide search retargeting, a product that is sold by most of AdRoll’s competitors; (3) continue the development of Roll-Face in connection with Google Glass;and (4) further expand into international markets. Threats Threats to AdRoll included the possibility of law-suits if consumers felt that their privacy had been infringed upon, competitors entering the market and replicating its products and services, the possibility of Facebook’s presence in the social media world diminishing, and the potential for an eco-nomic turndown

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

1. Perform a SWOT analysis of AdRoll.

2. What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why?

SWOT ANALYSIS

Strengths

AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform.

Weaknesses

The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of presence in the competitive mobile market.

Opportunities

Opportunities for AdRoll included possible expan-sion from retargeting retail into retargeting for mov-ies, gaming, sporting events, business-to-business marketing, and other social media sites (Twitter, Pinterest, etc.). In addition, the company could (1) partner with other search engines to track con-sumers’ searches and get a more specific idea of the ads that would be effective; (2) provide search retargeting, a product that is sold by most of AdRoll’s competitors; (3) continue the development of Roll-Face in connection with Google Glass;and (4) further expand into international markets.

Threats

Threats to AdRoll included the possibility of law-suits if consumers felt that their privacy had been infringed upon, competitors entering the market and replicating its products and services, the possibility of Facebook’s presence in the social media world diminishing, and the potential for an eco-nomic turndown

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