1. Search a multinational business and Identify which media they use incommunicating to the market.2. Discuss how the firm achieved the four main objectives of masscommunication.3. Describe which medium is most helpful to the firm. Support your descriptionwith evidence used by the firm.

1. Multinational business is a business organisation that produces goods and delivers the services…

Answered: 1. Search a multinational business and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Search a multinational business and Identify which media they use in communicating to the market. 2. Discuss how the firm achieved the four main objectives of mass communication. 3. Describe which medium is most helpful to the firm. Support your description with evidence used by the firm.