1. Think write down list of 3 things salespeople have done that built trust and list of 3 things salespeople have done that have damaged trust. EXPLAN each.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Think write down list of 3 things
salespeople have done that built trust and list of 3
things salespeople
have done that have damaged trust. EXPLAN each.
2. Choose 1 category of unethical behavior and give an
actual example of each act in the category by doing a
simple research.
a. Deceptive practices
- Deceive
- Hustle
- Scam
Exaggerate
- Withhold information
b. Illegal activities
- Defraud
- Con
- Misuse company assets
c. Non-customer-oriented behavior
- Pushy
- Hard sell
- Fast talking
- High pressure
Transcribed Image Text:1. Think write down list of 3 things salespeople have done that built trust and list of 3 things salespeople have done that have damaged trust. EXPLAN each. 2. Choose 1 category of unethical behavior and give an actual example of each act in the category by doing a simple research. a. Deceptive practices - Deceive - Hustle - Scam Exaggerate - Withhold information b. Illegal activities - Defraud - Con - Misuse company assets c. Non-customer-oriented behavior - Pushy - Hard sell - Fast talking - High pressure
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