1. What is the effect of the decline of Ford Australia’s productivity on its cost efficiency, production, and profit? Discuss.

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1. What is the effect of the decline of Ford Australia’s productivity on its cost efficiency, production, and profit? Discuss.

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Ford to shut down Australian production by 2016
Published time: May 23, 2013 09:50
The Ford Motor Company has decided to wind down production in Australia after 85 years. The
car maker says the closure of two plants and the loss of 1200 jobs is because of production losses and
the small market.
"Manufacturing is not viable for Ford in Australia for the longer term," said Chief Executive of Ford
Australia Bob Graziano. "Our locally-made products continue to be unprofitable, while our imported
products continue to be profitable."
Analysts estimate the company has approximately $580 million in losses in the last fiscal year,
and profit fell by 72 percent. Ford's decision in Australia follows effort to also close shop in Europe.
Graziano told reporters Australian production was no longer sustainable, as it was double the
costs of Europe and quadruple the costs in Asia. The average hourly manufacturing salary in Australia in
2011 was $46.29, slightly lower than in Germany but 30 percent higher than the US and Japan, and
nearly 75 percent higher than Brazil, according to US Department of Labor data.
This could be a warning for other foreign auto makers- Toyota and General Motors - which both
currently plan to keep operations running.
The Australian government already highly subsidizes the car industry through a $5.4 billion fund,
$34 million of which is allocated to Ford Australia.
Two plants in Melbourne and Geelong in the state of Victoria will be closed by 2016, giving
workers 3 years notice, and offering a government rescue support package of $39 million.
Australia's auto industry directly employs 45,000 people across the country, and another
250,000 indirectly, according to the Federation of Automotive Products Manufacturers.
Australia's population in 2012 was 22.8 million, a small market to sustain both local production
and sales.
Car registrations in Australia decreased to 93,423 in April of 2013, down 1,531 from March,
indicating a drop in sales.
Metals and and plastics industries, two of Australia's core, are expected to feel the impact of the
plant closure.
There has been speculation that the Carbon tax is a driving factor behind Ford's decision to halt
production.
Victoria Premier Denis Napthine, though confident of recovery, blames the carbon tax for hiking up
production and manufacturing costs. The government has proposed to ditch the tax this coming
December, but will not likely alter Ford's decision to pack up and leave for cheaper labor and more
profitable production.
Transcribed Image Text:Ford to shut down Australian production by 2016 Published time: May 23, 2013 09:50 The Ford Motor Company has decided to wind down production in Australia after 85 years. The car maker says the closure of two plants and the loss of 1200 jobs is because of production losses and the small market. "Manufacturing is not viable for Ford in Australia for the longer term," said Chief Executive of Ford Australia Bob Graziano. "Our locally-made products continue to be unprofitable, while our imported products continue to be profitable." Analysts estimate the company has approximately $580 million in losses in the last fiscal year, and profit fell by 72 percent. Ford's decision in Australia follows effort to also close shop in Europe. Graziano told reporters Australian production was no longer sustainable, as it was double the costs of Europe and quadruple the costs in Asia. The average hourly manufacturing salary in Australia in 2011 was $46.29, slightly lower than in Germany but 30 percent higher than the US and Japan, and nearly 75 percent higher than Brazil, according to US Department of Labor data. This could be a warning for other foreign auto makers- Toyota and General Motors - which both currently plan to keep operations running. The Australian government already highly subsidizes the car industry through a $5.4 billion fund, $34 million of which is allocated to Ford Australia. Two plants in Melbourne and Geelong in the state of Victoria will be closed by 2016, giving workers 3 years notice, and offering a government rescue support package of $39 million. Australia's auto industry directly employs 45,000 people across the country, and another 250,000 indirectly, according to the Federation of Automotive Products Manufacturers. Australia's population in 2012 was 22.8 million, a small market to sustain both local production and sales. Car registrations in Australia decreased to 93,423 in April of 2013, down 1,531 from March, indicating a drop in sales. Metals and and plastics industries, two of Australia's core, are expected to feel the impact of the plant closure. There has been speculation that the Carbon tax is a driving factor behind Ford's decision to halt production. Victoria Premier Denis Napthine, though confident of recovery, blames the carbon tax for hiking up production and manufacturing costs. The government has proposed to ditch the tax this coming December, but will not likely alter Ford's decision to pack up and leave for cheaper labor and more profitable production.
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