10. Explain what is meant by a marketing channel and the value created by intermediaries (role they perform).

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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10. Explain what is meant by a marketing channel and the value created by intermediaries
(role they perform).
Transcribed Image Text:10. Explain what is meant by a marketing channel and the value created by intermediaries (role they perform).
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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing