Apply what you have learned to identify some key features and audience expectations about the following genres. 1. A text message Features - Audience expectations 2. A lab report Features - Audience expectations 3. A horror movie Features - Audience expectations -

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Movie genre

What is genre?
Simply put, a genre is a form of text that uses a particular format and structure. There are
different kinds of genres, each with its own features, purposes, and conventions. For example,
narrative text tells a story, persuasive text is written to persuade a reader, and informational text
is written to give the reader facts.
Let's look at one particular genre – the academic essay. Ask yourself two questions –
What features does this genre include? and What does the audience expect from this genre?
Academic Essay
written in formal language
organized into paragraphs
Features
has an introduction and conclusion
sometimes uses a certain style like MLA or APA
Audience Expectations -
Free of grammatical errors
Predictable organization
May use research or quotes
Your Turn
Apply what you have learned to identify some key features and audience expectations about the
following genres.
1. A text message
Features -
Audience expectations –
2. A lab report
Features -
Audience expectations –
3. A horror movie
Features -
Audience expectations -
4. Historical fiction novel
Features -
Audience expectations -
Think About It
5. How can learning about different genres help you in your academic career?
Transcribed Image Text:What is genre? Simply put, a genre is a form of text that uses a particular format and structure. There are different kinds of genres, each with its own features, purposes, and conventions. For example, narrative text tells a story, persuasive text is written to persuade a reader, and informational text is written to give the reader facts. Let's look at one particular genre – the academic essay. Ask yourself two questions – What features does this genre include? and What does the audience expect from this genre? Academic Essay written in formal language organized into paragraphs Features has an introduction and conclusion sometimes uses a certain style like MLA or APA Audience Expectations - Free of grammatical errors Predictable organization May use research or quotes Your Turn Apply what you have learned to identify some key features and audience expectations about the following genres. 1. A text message Features - Audience expectations – 2. A lab report Features - Audience expectations – 3. A horror movie Features - Audience expectations - 4. Historical fiction novel Features - Audience expectations - Think About It 5. How can learning about different genres help you in your academic career?
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