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2. Gisella runs a small stand selling lemonade in a perfectly competitive market. Her husband, Dustin, tells her that forecasted cold weather is going to lower the market price for the day and that she is likely to lose money today if she opens her stand. He suggests that she shuts down for the day (i.e., the short run) to avoid the negative profit. Is he right? Why or why not? 3. Grandma promises to sneak you some bourbon while your parents are cleaning up the dinner dishes, but only if you can impress her with something you learned in your economics class. Carefully explain to Grandma why the short run average total cost curve is U-shaped so that the two of you can sip a little Maker's together.

2. Gisella runs a small stand selling lemonade in a perfectly competitive market. Her husband, Dustin, tells her that forecasted cold weather is going to lower the market price for the day and that she is likely to lose money today if she opens her stand. He suggests that she shuts down for the day (i.e., the short run) to avoid the negative profit. Is he right? Why or why not? 3. Grandma promises to sneak you some bourbon while your parents are cleaning up the dinner dishes, but only if you can impress her with something you learned in your economics class. Carefully explain to Grandma why the short run average total cost curve is U-shaped so that the two of you can sip a little Maker's together.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. Gisella runs a small stand selling lemonade in a perfectly competitive market. Her husband, Dustin, tells her that forecasted cold weather is going to lower the market price for the day and that she is likely to lose money today if she opens her stand. He suggests that she shuts down for the day (i.e., the short run) to avoid the negative profit. Is he right? Why or why not? 3. Grandma promises to sneak you some bourbon while your parents are cleaning up the dinner dishes, but only if you can impress her with something you learned in your economics class. Carefully explain to Grandma why the short run average total cost curve is U-shaped so that the two of you can sip a little Maker's together.
Transcribed Image Text:2. Gisella runs a small stand selling lemonade in a perfectly competitive market. Her husband, Dustin, tells her that forecasted cold weather is going to lower the market price for the day and that she is likely to lose money today if she opens her stand. He suggests that she shuts down for the day (i.e., the short run) to avoid the negative profit. Is he right? Why or why not? 3. Grandma promises to sneak you some bourbon while your parents are cleaning up the dinner dishes, but only if you can impress her with something you learned in your economics class. Carefully explain to Grandma why the short run average total cost curve is U-shaped so that the two of you can sip a little Maker's together.
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