Embroidery artist Inez Tan makes art with needle and thread (inez-designs.com). Her journey with embroidery started when she was pregnant with her first son who is now eight years old. She wanted to make something personal for her son's nursery. Since she already had a background in sewing from studying fashion during her undergraduate studies at RMIT University in Melbourne, she decided to pick up some new techniques and bought an embroidery kit - and that kicked off her passion for the craft. She also has a job doing administrative and accounts work for her husband's video production business. A former fashion buyer and merchandiser, she estimates she has worked on some 50 clients' projects to date. Most of them found her through Instagram or word of mouth. She believes that every memory has a story to tell. She creates embroidered family and pet portraits through needle and thread. They make great gifts for birthdays, anniversaries, and housewarmings – or if you simply just want a more awesome portrait. Her commissions range from kids' drawings - which she converts to embroidery - to portraits of pets and commemorations of weddings, engagements and anniversaries. They start at $150 for a 15cm embroidery of a child's drawing to more than $300 for more complex pieces. Her projects usually take one to three weeks to complete. One project saw her trying to replicate a 30-year-old pillowcase. The client wanted to replicate a piece for his wife to remember her grandmother, who had made the original pillow. She also runs workshops where both parents and children can attend and make their own embroidered pieces. She also provides tutorials on YT to show how to up-cycle or re-cycle old clothes including jeans. QUESTION Inez comes to you for help. Inez wants to make pricing fairness a hallmark of her business. 1. What concerns do customers have about pricing when purchasing services? 2. Recommend three (3) measures Inez can take to achieve pricing fairness.
Embroidery artist Inez Tan makes art with needle and thread (inez-designs.com). Her journey with embroidery started when she was pregnant with her first son who is now eight years old. She wanted to make something personal for her son's nursery. Since she already had a background in sewing from studying fashion during her undergraduate studies at RMIT University in Melbourne, she decided to pick up some new techniques and bought an embroidery kit - and that kicked off her passion for the craft. She also has a job doing administrative and accounts work for her husband's video production business. A former fashion buyer and merchandiser, she estimates she has worked on some 50 clients' projects to date. Most of them found her through Instagram or word of mouth.
She believes that every memory has a story to tell. She creates embroidered family and pet portraits through needle and thread. They make great gifts for birthdays, anniversaries, and housewarmings – or if you simply just want a more awesome portrait. Her commissions range from kids' drawings - which she converts to embroidery - to portraits of pets and commemorations of weddings, engagements and anniversaries. They start at $150 for a 15cm embroidery of a child's drawing to more than $300 for more complex pieces. Her projects usually take one to three weeks to complete. One project saw her trying to replicate a 30-year-old pillowcase. The client wanted to replicate a piece for his wife to remember her grandmother, who had made the original pillow. She also runs workshops where both parents and children can attend and make their own embroidered pieces. She also provides tutorials on YT to show how to up-cycle or re-cycle old clothes including jeans.
QUESTION
Inez comes to you for help. Inez wants to make pricing fairness a hallmark of her business.
1. What concerns do customers have about pricing when purchasing services?
2. Recommend three (3) measures Inez can take to achieve pricing fairness.
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2. Recommend three (3) measures Inez can take to achieve pricing fairness.
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