Think of a business you have been planning to start or a product you always wanted to sell in Canada. What will be your marketing plan in order to get that product approved by Service Canada. List the innovative use of the product and how by starting the new business or by launching the new product you are going to help the economy? Also do Environment Scanning and make a list of Internal and External factors affecting your business and how you will manage them. Marketing Plan must be unique and innovative to capture the attention of audience and society.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Think of a business you have been planning to start or a product you always wanted to sell in Canada. What will be your marketing plan in order to get that product approved by Service Canada. List the innovative use of the product and how by starting the new business or by launching the new product you are going to help the economy? Also do Environment Scanning and make a list of Internal and External factors affecting your business and how you will manage them. Marketing Plan must be unique and innovative to capture the attention of audience and society. 

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