3. A computer hardware firm sells both laptop computers and printers. It has a large inventory of laptops and printers that it wants to sell, so it has no variable production cost. Through the magic of focus groups, their pricing team determines that they have an equal number of three types of customers, and these customers' reservation prices are shown in the table below: Bundle 900 Customer Type A Customer Type B 1050 Customer Type C 750 a) If the firm were to charge only individual prices, what prices should it set for its laptops and printers to maximize profit? If the firm has only one customer of each type, how much does it earn in total? Laptop 800 1000 600 Printer 100 50 150

3. A computer hardware firm sells both laptop computers and printers. It has a large inventory of laptops and printers that it wants to sell, so it has no variable production cost. Through the magic of focus groups, their pricing team determines that they have an equal number of three types of customers, and these customers' reservation prices are shown in the table below: Bundle 900 Customer Type A Customer Type B 1050 Customer Type C 750 a) If the firm were to charge only individual prices, what prices should it set for its laptops and printers to maximize profit? If the firm has only one customer of each type, how much does it earn in total? Laptop 800 1000 600 Printer 100 50 150

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter22: Getting Divisions To Work In The Firm’s Best Interests

Section: Chapter Questions

Problem 22.1IP

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