4-6 only Difficult LevelWRITTEN WORK: Fill MeDirections: Fill in the blanks with word or group of words to complete thesentences below.Interviawperson provided with background qualifications.2. Your products or services define your1.is done through one-on-one or face-to-face meeting to gather data of a specific3. The result of thehelps you determine your overall marketing and sales strategies.4. In order to provide what the customer wants, you should prepare a5. To ensure success,need to understand the industry and the market.6.is a small-group discussion guided by a trained leader.your business.7. The choice of a product or service for your business can8.is one way to gather data through a printed questionnaire, over thetelephone, by mail, person or on the web.is a process that systematically surveys and interprets relevant data to9.identify external opportunities and threats.is the collection and analysis of information aimed at understanding the behavior10.of consumers in a certain market.

Marketing can be explained as the process of management of products/services or both in such a…

Answered: 4. In order to provide what the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. If a difficult customer becomes abusive: A. Take the inappropriate behavior personally B. Expect conflict, but not accept abuse C. Yell back D. Ignore company policy and tell him or her to leave 2. Directional statements include: A. Mission, vision, and value statements B. Legally required policies C. The employee handbook D. All of these 3. ________ is a predetermined standard that defines how a product is to be produced or a service provided. A. Employee loyalty B. Transformation C. Customer loyalty D. Quality
PLEASE ANSWER PART A OF THE BELOW QUESTION AND THE REMAINDER OF THE QUESTION WILL BE ASKED AS A FOLLOW UP QUESTION All answers MUST be delivered from a Sales, Tactical/middle management perspective. 1. a) Show how the Sales department can be computerised since Levi currently uses a manual system. Recommend one computerized system. *Application strategy with reason *Two advantages 1. b) From the perspective of your department and management level, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Request information from TWO other departments(Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting
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You have been taking courses in Records Management and have been invited to assist the owners ofCreative Designs, a small clothing company, to gain better control of their paper records. The twoowners design, create, and sell silk ties for men. A variety of designs are used, including various holidayand sports themes in addition to their own creative whimsical designs. The owners hope to expand theproduct line to include matching dress shirts, which will mean more employees and more records.Currently the company consists of the two owners, one sales representative, and one administrativeassistant. Temporary workers are often called in to help prepare larger orders for shipping. Theadministrative assistant is responsible for preparing files for storage, filing all records, and retrievingrecords as needed. However, everyone has access to the files, and they often remove records if theadministrative assistant is helping prepare a shipment to a major retailer.Because the company is small…
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Krispy Kreme Doughnuts, Inc 2015 . Startegic management. Part B Review and present the mission statement of Krispy Kreme Doughnuts Inc 2015 .Does the their statement meet those 9 components ? Mission Statement: Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers. Impeccable presentation (4) is critical wherever Krispy Kreme is sold (3). We must produce a collaborative team effort that is unexcelled (5). We must cast the best possible image in all that we do (6). We must never settle (7) for “second best;” we deliver on our commitments (8). We must coach our team (9) to ever-better results. Please use own sentences a) Read and evaluate the mission statement of that organization accordingly which evaluation of mission statement, Components, Legends. b) Identify whether the mission statement is good or not good, re- number the components terms in bracket as mention those related components.State reason for your…
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4. In order to provide what the customer wants, you should prepare a 5. To ensure success, need to understand the industry and the market. 6. is a small-group discussion guided by a trained leader. YOur bus