In the textbook we learned about four Internet mindsets': Communication is personal, not mass market. Customer contact is interactive, not broadcast. The customer service time frame is theirs, not yours. The culture is bottom-up, not top-down. Why would the Internet wreak havoc with businesses that do not understand and embrace the identified mindsets?

In the textbook we learned about four Internet mindsets': Communication is personal, not mass market. Customer contact is interactive, not broadcast. The customer service time frame is theirs, not yours. The culture is bottom-up, not top-down. Why would the Internet wreak havoc with businesses that do not understand and embrace the identified mindsets?

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter17: Managing Communication

Section: Chapter Questions

Problem 2OTJVC

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