7. If the instrument has face validity, it will automatically have content validity. 8. To obtain internal consistency reliability, two tests having the same coverage, difficulty level, test type, and format must be administered. 9. The informed consent form is given after the actual data gathering. 10. Previous research works can be used as basis for identifying the sample size for your own study.

7. If the instrument has face validity, it will automatically have content validity. 8. To obtain internal consistency reliability, two tests having the same coverage, difficulty level, test type, and format must be administered. 9. The informed consent form is given after the actual data gathering. 10. Previous research works can be used as basis for identifying the sample size for your own study.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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