9. Regulating a natural monopoly Consider the local cable company, a natural monopoly. The following graph shows the monthly demand curve for cable services and the compa marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves. 100 90 80 70 60 50 40 30 20 ATC 10 MC 0 PRICE (Dollars per subscription) ▬▬▬▬▬▬▬▬== IE MR 4 6 8 10 12 14 16 QUANTITY (Thousands of subscriptions) II === 0 2 D 18 20

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Chapter15: Monopoly
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9. Regulating a natural monopoly
Consider the local cable company, a natural monopoly. The following graph shows the monthly demand curve for cable services and the company's
marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves.
100
90
80
70
60
50
40
30
20
ATC
10
MC
MR
D
0
0
10 12 14
18 20
4 6 8
16
QUANTITY (Thousands of subscriptions)
Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints.
PRICE (Dollars per subscription)
2
Transcribed Image Text:9. Regulating a natural monopoly Consider the local cable company, a natural monopoly. The following graph shows the monthly demand curve for cable services and the company's marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves. 100 90 80 70 60 50 40 30 20 ATC 10 MC MR D 0 0 10 12 14 18 20 4 6 8 16 QUANTITY (Thousands of subscriptions) Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints. PRICE (Dollars per subscription) 2
Complete the first row of the following table.
Short Run
Price
Quantity
(Subscriptions) (Dollars per subscription)
Profit
Long-Run Decision
Pricing Mechanism
Profit Maximization
Marginal-Cost Pricing
Average-Cost Pricing
Suppose that the government forces the monopolist to set the price equal to marginal cost.
Complete the second row of the previous table.
Suppose that the government forces the monopolist to set the price equal to average total cost.
Complete the third row of the previous table.
Under average-cost pricing, the government will raise the price of output whenever a firm's costs increase, and lower the price whenever a firm's costs
decrease. Over time, under the average-cost pricing policy, what will the local cable company most likely do?
O Work to decrease its costs
Allow its costs to increase
Transcribed Image Text:Complete the first row of the following table. Short Run Price Quantity (Subscriptions) (Dollars per subscription) Profit Long-Run Decision Pricing Mechanism Profit Maximization Marginal-Cost Pricing Average-Cost Pricing Suppose that the government forces the monopolist to set the price equal to marginal cost. Complete the second row of the previous table. Suppose that the government forces the monopolist to set the price equal to average total cost. Complete the third row of the previous table. Under average-cost pricing, the government will raise the price of output whenever a firm's costs increase, and lower the price whenever a firm's costs decrease. Over time, under the average-cost pricing policy, what will the local cable company most likely do? O Work to decrease its costs Allow its costs to increase
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