A company produces two products in (continuous) quantities q1 and q2. At the current production levels, the total revenue is equal to 240 monetary units. Marginal revenue with respect to q1 is 2.1 monetary units and marginal revenue with respect to q2 is 1.5 monetary units. An increase of q1 by 1 unit costs 1.5 monetary units; an increase of q2 by 1 unit costs 1 monetary units. The company will increase its budget by 10 monetary units. It intends to spend the extra budget either on a production increase of the first product only or a production increase of the second product only. Which is most profitable and what extra revenue can the company expect?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter11: Price And Output Determination: Monopoly And Dominant Firms
Section: Chapter Questions
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  1. A company produces two products in (continuous) quantities q1 and q2. At the current production levels, the total revenue is equal to 240 monetary units. Marginal revenue with respect to q1 is 2.1 monetary units and marginal revenue with respect to q2 is 1.5 monetary units. An increase of q1 by 1 unit costs 1.5 monetary units; an increase of q2 by 1 unit costs 1 monetary units. The company will increase its budget by 10 monetary units. It intends to spend the extra budget either on a production increase of the first product only or a production increase of the second product only. Which is most profitable and what extra revenue can the company expect?

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