A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. As an intellectual and dynamic marketer of Singer Bangladesh Limited, explain with appropriate examples, what promotional tools you will throw to promote your Television in the rural areas of Bangladesh and how?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter18: Asymmetric Information
Section: Chapter Questions
Problem 18.3P
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“A direct inducement that offers an extra value or incentive for the product to the
sales force, distributors, or the ultimate consumer with the primary objective of creating
an immediate sale. As an intellectual and dynamic marketer of Singer Bangladesh
Limited, explain with appropriate examples, what promotional tools you will throw to
promote your Television in the rural areas of Bangladesh and how?

 

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