(a) Explain Bensaou's model of relationship management in detail.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
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. (a) Explain Bensaou's model of relationship management in detail. (b) State the three variables identified in the Bensaou model. (c) What are the different analytical steps involved in this model?
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