A Firm seeking to enter foreign market will investigate if the country meets basic requirements before entering a market.  The Firm will want to know the following: (choose the most accurate answer)   Question 35 options:   a)  The country has stable government.   b)  The country has strong public institutions (government offices, universities, colleges, schools).   c)  The country's Balance of Payments is "healthy" and shows no issues over several years.   d)  The country has developed infrastructure (banking, retail, communication, transportation, telecommunication etc.)   e)  The country belongs to prominent international organizations, such as WTO, UN, IMF and others.   f)  All of the above statements are true

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A Firm seeking to enter foreign market will investigate if the country meets basic requirements before entering a market.  The Firm will want to know the following: (choose the most accurate answer)

 

Question 35 options:

 

a) 

The country has stable government.

 

b) 

The country has strong public institutions (government offices, universities, colleges, schools).

 

c) 

The country's Balance of Payments is "healthy" and shows no issues over several years.

 

d) 

The country has developed infrastructure (banking, retail, communication, transportation, telecommunication etc.)

 

e) 

The country belongs to prominent international organizations, such as WTO, UN, IMF and others.

 

f) 

All of the above statements are true

 

Expert Solution
Step 1

A firm can enter a foreign market in the form of 

  • Exports
  • Outsourcing 
  • Franchise
  • Licensensing 
  • Joint ventures
  • Ownership 

These methods can be used by the firm or any other method that are applicable in complex markets.

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