A large number of food delivery apps have become popular across the US in recent years and especially during the pandemic, with Grubhub, EatStreet, Uber Eats and possibly others operating in Lawrence. Imagine you are starting up your own service to challenge those companies in Lawrence only. Come up with one specific thing you could do to compete with them, specifically considering the obstacle that “they were here first”. It can be either a unique feature of your service, a promotional technique, or both. Explain why whatever you propose goes beyond just making your own service attractive, but also allows you to establish long-term competitive advantage in a market currently controlled by other companies.

A large number of food delivery apps have become popular across the US in recent years and especially during the pandemic, with Grubhub, EatStreet, Uber Eats and possibly others operating in Lawrence. Imagine you are starting up your own service to challenge those companies in Lawrence only. Come up with one specific thing you could do to compete with them, specifically considering the obstacle that “they were here first”. It can be either a unique feature of your service, a promotional technique, or both. Explain why whatever you propose goes beyond just making your own service attractive, but also allows you to establish long-term competitive advantage in a market currently controlled by other companies.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 14DRQ

See similar textbooks

Similar questions

What is e-commerce? How is it defferent than e-buisness? Explain the different categories of e-commerce, as mentioned in the lecture, with examples.
When working on promotion for your product/service, why is it important to consider the economic challenges of your target market?
One challenge for service is its inability to be communicated effectively using mass advertising, why? However, we can still see service organizations using mass advertising for their promotional activities, how is that? Also, which service characteristic is responsible for this issue? Is there any solution to this problem
Sony is selling electronic products to the Lulu hyper market. The company salesperson meets the Lulu manager once in a month to explain about the new products in order to procure the orders and to supply Sony electronic products. Identify which type of selling Sony is performing. a. Selling to Institutions b. Selling to Government c. Selling to Business users d. Selling to re-sellers
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.
Choose what you believe to be a good tourism promotion for a city, region, state, or country and explain why you think it is a good promotion. In your critique, discuss the media used, target audience and benefits the destination offers.
potify is a Swedish audio streaming and media services provider. Uber is a transportation network company, well-known for its ride-hailing taxi app. It has no human operators taking bookings. Spotify and Uber are two companies that have partnered to provide stereo control to Uber customers. Not every Spotify consumer uses Uber, nor does every Uber rider have a Spotify account. The current strategy allows each company to pursue prospects from the other’s existing customer base, all while continuing to promote both products. The current strategy adopted by the company is ___________________. Select one: a. Licensing agreement b. Strategic Alliance c. Joint Venture d. Export-import
What sporting event is televised in 170 countries and has created a quasi–national holiday in the United States? The Super Bowl is considered by football fans as the ultimate game and known as the largest advertising opportunity for media companies that broadcast the game and companies that want to reach a large audience. The history of impactful advertising shown as part of Super Bowl viewing includes the famous 1984 Apple advertisement that “breaks” the PC wall. The ad was only shown once, but it is recognized as one of the most iconic moments in the history of advertising. In recent years companies have used football’s popularity and the Super Bowl as a global program to get their message out to a worldwide audience. While the high cost of advertising during the Super Bowl may deter some advertisers, the impact of an ad like Clint Eastwood’s 2012 “Halftime in America” for Chrysler or the 2017 Heinz “Dachhund” ad has been hailed as dramatic and created buzz that ads running in…
Why might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it?
Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?
Home academy is an e-learning concept started by two young graduates to create a platform for preschool, kindergarten, primary and junior high school students across Ghana to learn. The portal will have lots of learning materials available for users. They have hired you as a consultant to help them formulate a strategy to be able to make some income from this venture. Explain 4 models of e-commerce that will help them maximize revenue.
What are the four elements of the promotion mix? Be sure to name and briefly describe each element. List one advantage OR one disadvantage of EACH element.