As a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected.

Q: Is the job of a local marketing manager any different from that of an international marketing…

A: Yes. The jobs of local marketing manager is very different from that of an international marketing…

Q: Differentiate between direct selling and direct-responseretailing. Cite examples of both.

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Q: What is retailing?

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Q: customer-centric businesses are more profitable? Give at least three reasons for your answer

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Q: Name and describe the two broad new-product pricing strategies. When would each be appropriate?

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