A movie production company is determining prices for three types of movies to three movie theaters. These theaters have the following reservation prices: theater drama action romcom A 100 70 20 B 50 110 90 C 60 40 120 Assume costs for the production company are zero, thus the firm wishes to maximize revenue. a. Determine the optimal individual movie prices, and also determine the optimal bundle price. b. Compare profits and comment on which is the better strategy. c. Describe two-part pricing, and explain the similarities to bundling in improving the profits of the firm.
A movie production company is determining prices for three types of movies to three movie theaters. These theaters have the following reservation prices: theater drama action romcom A 100 70 20 B 50 110 90 C 60 40 120 Assume costs for the production company are zero, thus the firm wishes to maximize revenue. a. Determine the optimal individual movie prices, and also determine the optimal bundle price. b. Compare profits and comment on which is the better strategy. c. Describe two-part pricing, and explain the similarities to bundling in improving the profits of the firm.
Chapter14: Monopolistic Competition And Product Differentiation
Section: Chapter Questions
Problem 10P
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Question
A movie production company is determining prices for three types of movies to three movie theaters. These theaters have the following reservation prices:
theater |
drama |
action |
romcom |
A |
100 |
70 |
20 |
B |
50 |
110 |
90 |
C |
60 |
40 |
120 |
Assume costs for the production company are zero, thus the firm wishes to maximize revenue.
a. Determine the optimal individual movie prices, and also determine the optimal bundle
b. Compare profits and comment on which is the better strategy.
c. Describe two-part pricing, and explain the similarities to bundling in improving the profits of the firm.
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