A movie theater estimates that the price elasticity of demand for evening movie tickets is 1.22.  If the theater wishes to maximize revenue from evening tickets, should it increase the price, lower it, or keep it the same?    a) It should increase the price. b) It should lower the price. c) It should keep the price same.

Economics (MindTap Course List)
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Chapter19: Elasticity
Section19.1: Elasticity: Part 1
Problem 1ST: On Tuesday, the price and quantity demanded are 7 and 120 units, respectively. Ten days later, the...
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A movie theater estimates that the price elasticity of demand for evening movie tickets is 1.22.  If the theater wishes to maximize revenue from evening tickets, should it increase the price, lower it, or keep it the same? 

 

a) It should increase the price.

b) It should lower the price.

c) It should keep the price same.

 

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