A multidisciplinary subject called integrated marketing communication (IMC) involves the use of both traditional and new media. Give four (4) reasons why IMC is advantageous and explain what it is using an example.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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A multidisciplinary subject called integrated marketing communication (IMC) involves the use of both traditional and new media. Give four (4) reasons why IMC is advantageous and explain what it is using an example.

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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing